Summary
The "Outdoor Eating, 2018", report offers comprehensive insight and analysis of the outdoor eating market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on gas barbecues, disposable barbecues and picnicware. Consumer data is based on our 2018 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.
The outdoor eating market will grow in 2018 but be driven by inflation as volumes fall by 0.1% as demand for multi-use large barbecues - accounting for 51.6% of the overall market - fell. This was in response to consumer unwillingness to spend on big-ticket items due to a lack of disposable income, volatile weather conditions, and a trend of declining outdoor space in a subdued housing market. Customers trading down to discounters and grocers will also dent growth in this category.
Scope
- Constrained shoppers cutting back on major purchases has stifled growth within outdoor eating as customers cut back on big-ticket discretionary purchases. The better weather spurred growth of disposable barbecues and picnicware however.
- The discounters and grocers are 2018's share winners as they offer greater convenience for smaller, impulse driven purchases
- The rise of the grocers has been re-iterated by all of the big four appearing in the top 10 for retailer usage and gaining traction among younger, less affluent shoppers.
Reasons to buy
- How will online impact the customer decision journey within outdoor eating?
- What can the grocers do to maintain their current momentum?
- Identify which customer demographics the leading retailers are not catering to and what is important to those customers.
Companies Mentioned
B&Q
Argos
Bunnings/ Homebase
Tesco
Amazon
Asda
John Lewis
B&M
Sainsbury's
Wilko
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Table of Contents
ISSUES AND STRATEGIES
Main issues in outdoor eating:
DIY specalists and garden centres will lose out from poor online offers
A subdued and shifting housing marketwill impede sales
The uncertain future of Homebase leaves an unoccupied market share
Understand online research methods to improve customer satisfaction
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: gas barbecues
Sector size and growth: charcoal barbecues
Sector size and growth: electric barbecues
Sector size and growth: disposable barbecues
Sector size and growth: barbecue fire and lighting
Sector size and growth: barbecue cooking tools & utensils
Sector size and growth: picnicware
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
B&Q
Argos
Bunnings/ Homebase
Tesco
Amazon
Asda
John Lewis
B&M
Sainsbury's
Wilko
THE CONSUMER
Headlines
Penetration and profiles
Net agreement statements
Research process
Purchase motivation
Factors of importance
Average spend
Retailer usage
Considerd and used conversion
Drivers of retailer choice
Channel usage
Online fulfillment
METHODOLOGY
What is included
Market sizing
List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top five retailers, financial year ending 2018
Penetration by product, 2018
Average spend by subcategory
Average spend by product
Room purchased for overall outdoor eating, 2018
Retailer usage by subcategory, 2018
Retailer usage by demographics, 2018
Considered, used and conversion for overall outdoor eating, 2018
Channel usage for overall outdoor eating, 2018
Channel usage for gas barbecues, 2018
Channel usage for electric barbecues, 2018
Channel usage for other outdoor eating, 2018
Drivers of retailer choice
Drivers of retailer choice by customer, 2018
Online fulfilment for outdoor eating, 2018
List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - gas barbecues, 2017-23e
Market growth - gas barbecues, 2017-23e
Market size - charcoal barbecues, 2017-23e
Market growth - charcoal barbecues, 2017-23e
Market size - electric barbecues, 2017-23e
Market growth - electric barbecues, 2017-23e
Market size - disposable barbecues, 2017-23e
Market growth - disposable barbecues, 2017-23e
Market size - barbecue fire and lighting, 2017-23e
Market growth - barbecue fire and lighting, 2017-23e
Market size - barbecue cooking tools & utensils, 2017-23e
Market growth - barbecue cooking tools & utensils, 2017-23e
Market size - picnicware, 2017-23e
Market growth - picnicware, 2017-23e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 outdoor eating retailers, 2018e
Change in share among top 10 outdoor eating retailers on 2017
Outdoor eating market share for B&Q, 2016-18e
Retailer demogrpahics for B&Q, 2018
Customer share overall by category for B&Q, 2018
Outdoor eating market share for Argos, 2016-18e
Retailer demogrpahics for Argos, 2018
Customer share overall by category for Argos, 2018
Outdoor eating market share for Bunnings/ Homebase, 2016-18e
Retailer demogrpahics for Bunnings/ Homebase, 2018
Customer share overall by category for Bunnings/ Homebase, 2020
Outdoor eating market share for Tesco, 2016-18e
Retailer demogrpahics for Tesco, 2018
Customer share overall by category for Tesco, 2018
Outdoor eating market share for Amazon, 2016-18e
Retailer demogrpahics for Amazon, 2018
Customer share overall by category for Amazon, 2018
Outdoor eating market share for Asda, 2016-18e
Retailer demogrpahics for Asda, 2018
Customer share overall by category for Asda, 2018
Purchase penetration by outdoor space, 2018
Purchase penetration by house types, 2018
Purchase penetration by house location, 2018
Level of DIY skill by outdoor eating customers, 2018
Level of DIY enjoyment by outdoor eating customers, 2018
Overall penetration for outdoor eating, 2018
Profile by demographic for outdoor eating, 2018
Penetration by region for outdoor eating, 2018
Overall penetration for gas barbecues, 2018
Profile by demographic for gas barbecues, 2018
Penetration by region for gas barbecues, 2018
Overall penetration for electric barbecues, 2018
Profile by demographic for electric barbecues, 2018
Penetration by region for electric barbecues, 2018
Overall penetration for charcoal barbecues, 2018
Profile by demographic for charcoal barbecues, 2018
Penetration by region for charcoal barbecues, 2018
Overall penetration for disposable barbecues, 2018
Profile by demographic for disposable barbecues, 2018
Penetration by region for disposable barbecues, 2018
Overall penetration for barbecue fire & lighting, 2018
Profile by demographic for barbecue fire & lighting, 2018
Penetration by region for barbecue fire & lighting, 2018
Overall penetration for barbecue cooking tools & utensils, 2018
Profile by demographic for barbecue cooking tools & utensils, 2018
Penetration by region for barbecue cooking tools & utensils, 2018
Overall penetration for picnicware, 2018
Profile by demographic for picnicware, 2018
Penetration by region for picnicware, 2018
Net agreement statements, 2018
Research process for outdoor eating, 2018
Time spent on research process for outdoor eating, 2018
What did customers research when buying outdoor eating, 2018
Factors of importance for overall outdoor eating, 2018
Purchase motivation for overall outdoor eating and subcateogry, 2018
Average spend in outdoor eating, 2018
Average spend in outdoor eating by product, 2018
Retailer usage for overall outdoor eating, 2018
Retailer usage by subcategory, 2018
Conversion rates for top 10 retailers, 2018
Retailer usage by demographic group, 2018
Drivers of retailer choice, 2018
Drivers of retailer choice by demographic, 2018
Channel usage when researching for overall outdoor eating, 2018
Channel usage when purchasing for overall outdoor eating, 2018
Online fulfilment for outdoor eating, 2018
Why did you choose to buy outdoor eating online, 2018
Why did you choose to buy outdoor eating instore, 2018
