TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG markets

Tue, 25 Apr 2017 12:55:48 +0000

Summary As society grows to become increasingly individualistic, consumers are actively seeking out products that meet their specific gender needs, be those physiological or cultural. Naturally, this trend is prominent in personal care; however, as unnecessarily gendered products and controversial pricing headlines have hit the media, the trend's prominence is quickly expanding across food, beverages, and other categories. Key Findings - Consumers are most likely to seek gender-specific products in the dairy category among all of the food categories. - Increased blurring of gender roles is making it more difficult for brands to successfully target the trend. - Using growing knowledge of nutritional needs aligned to each gender means targeting physiological needs becomes easier and more specific. Synopsis "TrendSights Analysis: Gender Specificity" explores how and why targeting genders can prove a profitable strategy. Your key questions answered: - How relevant is Gender Specificity to my market? - What does Gender Specificity mean to my category? - Which c...

$3,450.00

TrendSights Analysis: Blurring Gender Boundaries

Thu, 02 Mar 2017 12:06:38 +0000

Summary

"TrendSights Analysis: Blurring Gender Boundaries" looks at how changing gender roles are being reflected in consumer product choices, with shoppers becoming less inclined to buy products seen as "appropriate" for their gender.

The Blurring Gender Boundaries trend addresses the new concepts that are defying conventional ideas and values related to the lifestyles associated with men and women. Many brands are investing in products that are challenging the standard consumption patterns of both genders.

Scope

- Gender conventions no longer define identity and social roles for a significant segment of consumers.
- Consumers now feel more liberal about experimenting with products traditionally used by the other gender.
- Diversity in brand offerings is a catalyst that disrupts gender specificity.

Reasons to buy

- Understand which audiences and consumption occasions are most affected by the Blurring Gender Boundaries trend.
- Compare the presence of this trend in each industry across the ...

$3,450.00