Summary

Mobile Apps in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

-The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
-The South African Mobile Apps market had total revenues of $4.0bn in 2018, representing a compound annual growth rate (CAGR) of 12.8% between 2014 and 2018.
-The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $1.8bn, equivalent to 45.6% of the market's overall value.
-All segments, except for ringtone...