Summary

"Back to school in the UK - 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for back to school. The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

- Impulse purchases in the non-essential categories such as stationery and school accessories have risen this year, highlighting that a number of retailers have been able to entice shoppers to buy across a number of back to school products and drive up overall average spend on this occasion.
- Promotions have become essential to drive back to school purchases. Price and in particular the presence of discounts has grown in importance for consumers in 2018, with over three quarters of back to school shoppers stating that they expect retailers to offer promotions and discounts on back to school ranges.
- Grocers dominate the back to school market. Specialists can offer greater fashionability and uniqueness, howe...