Summary

Health & Wellness is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. This analysis - Carbs are Bad, Fat is Good - covers a particular health and weight management theme within this mega-trend. Consumers have become savvy about food ingredients, seeking more effective ways to maintain or improve their health and weight. This report explore changes to perceptions of particular nutrients such as carbohydrates and fats.

Consumers' perceptions of carbohydrate and fats are changing. Consumers see refined carbs, including white bread, rice, and noodles, as negative for their health and weight management. On the other hand, consumer sentiment towards fat is becoming positive. Trending diets, such as ketogenic and paleo, are low-carb, and encourage eating fats (particularly keto) and avoiding carbs. These diets have been also contributing to the change of the view of fats and carbs.

Scope

- What to eat is one of consumers' key considerations. Pursuing health and w...

Summary

Organic and natural trends involve individuals who seek a mixture of high quality, simplified, healthy and ethical products that are often part of wider environmental and social responsibility. In food and drink, "quality" often refers to pleasantness in taste and aroma, which allows self-indulgence. Natural or organic claims suggest that the ingredients are responsibly sourced and in line with higher environmental responsibility and animal welfare. Knowing a product abides by organic standards means that it is unadulterated by preservatives and artificial additives, so consumers consider it safer, healthier and more ethical.

This report examines what organic and natural mean as consumer trends and why they are important, who is likely to be the target audience, how FMCG brands can best capitalize on the trends, and what will be the future outlook for the trends.

Scope

- Once a small selection of niche products, organic and natural ingredients can now be found in a wide variety of food and non-food categories.
- Disco...

Summary

Organic and natural trends involve individuals who seek a mixture of high quality, simplified, healthy and ethical products that are often part of wider environmental and social responsibility. In food and drink, "quality" often refers to pleasantness in taste and aroma, which allows self-indulgence. Natural or organic claims suggest that the ingredients are responsibly sourced and in line with higher environmental responsibility and animal welfare. Knowing a product abides by organic standards means that it is unadulterated by preservatives and artificial additives, so consumers consider it safer, healthier and more ethical.

This report examines what organic and natural mean as consumer trends and why they are important, who is likely to be the target audience, how FMCG brands can best capitalize on the trends, and what will be the future outlook for the trends.

Scope

- Once a small selection of niche products, organic and natural ingredients can now be found in a wide variety of food and non-food categories.
- Disco...