Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The market scope covers both online and traditional advertising. Online advertising involves promoting products, services, or brands using the internet and digital platforms. Meanwhile, traditional advertising encompasses promotional activities through TV, radio, newspapers, magazines, outdoor displays, and cinema.
- By end-use, the market is segmented into automotive, financial services, food, beverage & personal/healthcare, media & telecommunication, retailer, and others. The scope of others includes travel & tourism, education, manufactur...

Summary

The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The G8 countries contributed $471,332.9 million in 2023 to the global advertising industry, with a compound annual growth rate (CAGR) of 2.8% between 2019 and 2023. The G8 countries are expected to reach a value of $596,069.6 million in 2028, with a CAGR of 4.8% over the 2023-28 period.
- Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $299,235.7 million in 2023. This was followed by Japan and the UK, with a value of $53,447.9 and $45,644.7 million, respectively.
- The US is expected to lead the advertising industry in the G8 nations with a value of $374,840.7 million in 2016, followed by Japan and the UK with expected values of $66,490.2 and $63,712.8...

Summary

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $321,663.3 million in 2023.The Canada was the fastest growing country, with a CAGR of 3.8% over the 2019-23 period.
- Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $299,235.7 million in 2023. This was followed by Canada and Mexico, with a value of $15,443.4 and $6,984.2 million, respectively.
- The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $374,840.7 million in 2028, followed by Canada and M...

Summary

The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $140,159.2 million in 2023. Brazil was the fastest growing country with a CAGR of 9.2% over the 2019-23 period.
- Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $105,357.6 million in 2023. This was followed by Brazil, India and Russia with a value of $14,925.2, $11,683.5, and $8,192.9 million, respectively.
- China is expected to lead the advertising industry in the BRIC nations with a value of $132,051.5 million in 2028, followed by Brazil, India, Russia with expected values of $20,417.8,...

Summary

The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- These countries contributed $142,540.6 million to the global advertising industry in 2023, with a compound annual growth rate (CAGR) of 3.2% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $186,474.4 million in 2028, with a CAGR of 5.5% over the 2023-28 period.
- Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $105,357.6 million in 2023. This was followed by Brazil and India with a value of $14,925.2 and $11,683.5 million, respectively.
- China is expected to lead the advertising industry in the top five emerging nations, with a value of $132,051.5 million in 2028, followed by Brazil and India...

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The market scope covers both online and traditional advertising. Online advertising involves promoting products, services, or brands using the internet and digital platforms. Meanwhile, traditional advertising encompasses promotional activities through TV, radio, newspapers, magazines, outdoor displays, and cinema.
- By end-use, the market is segmented into automotive, financial services, food, beverage & personal/healthcare, media & telecommunication, retailer, and others. The scope of others includes travel & tourism, education, manufactur...

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- Market value represents the revenue generated by the market players in a specific year.
- The market is segmented into desktop and mobile.
- Desktop advertising refers to the revenue earned by advertisements that are shown while browsing websites, using software, or performing other activities on desktop devices.
- Mobile advertising refers to the revenue earned by advertisements designed...

Summary

The G8 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The G8 countries contributed $2,90,199.4 million in 2023 to the global digital advertising industry, with a compound annual growth rate (CAGR) of 12.4% between 2019 and 2023. The G8 countries are expected to reach a value of $4,07,573.8 million in 2028, with a CAGR of 7% over the 2023-28 period.
- Among the G8 nations, the US is the leading country in the digital advertising industry, with market revenues of $1,87,864.2 million in 2023. This was followed by the UK and Japan, with a value of $36,638.4 and $23,782.9 million, respectively.
- The US is expected to lead the digital advertising industry in the G8 nations with a value of $2,61,280.4 million in 2016, followed by the UK and Japan with expected values of ...

Summary

The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The digital advertising industry within the NAFTA countries had a total market value of $2,01,116.1 million in 2023.The Mexico was the fastest growing country, with a CAGR of 18% over the 2019-23 period.
- Within the digital advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $1,87,864.2 million in 2023. This was followed by Canada and Mexico, with a value of $10,511.4 and $2,740.5 million, respectively.
- The US is expected to lead the digital advertising industry in the NAFTA bloc, with a value of $2,61,280.4 million in 2028, fo...

Summary

The BRIC Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the digital advertising industry and had a total market value of $84,234.5 million in 2023. Brazil was the fastest growing country with a CAGR of 19.3% over the 2019-23 period.
- Within the digital advertising industry, China is the leading country among the BRIC nations with market revenues of $69,177.9 million in 2023. This was followed by Brazil, Russia and India with a value of $7,428.3, $4,401.5, and $3,226.7 million, respectively.
- China is expected to lead the digital advertising industry in the BRIC nations with a value of $92,028.8 million in 2028, followed by Brazil, India, Russia with expected valu...

Summary

The Emerging 5 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- These countries contributed $84,407.5 million to the global digital advertising industry in 2023, with a compound annual growth rate (CAGR) of 5.5% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $1,20,430.2 million in 2028, with a CAGR of 7.4% over the 2023-28 period.
- Within the digital advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $69,177.9 million in 2023. This was followed by Brazil and India with a value of $7,428.3 and $3,226.7 million, respectively.
- China is expected to lead the digital advertising industry in the top five emerging nations, with a value of $92,028.8 million in 2028, followed by ...

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- Market value represents the revenue generated by the market players in a specific year.
- The market is segmented into desktop and mobile.
- Desktop advertising refers to the revenue earned by advertisements that are shown while browsing websites, using software, or performing other activities on desktop devices.
- Mobile advertising refers to the revenue earned by advertisements designed...

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
As the pandemic crisis keeps affecting every industry differently, data used in this report has been modelled based on up-to-date information about the impact of Covid-19 in the evolution of this specific market.
The global advertising industry had total revenues of $695.7bn in 2021, representing a compound an...

Summary

The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The G8 countries contributed $442,985.0 million in 2021 to the global advertising industry, with a compound annual growth rate (CAGR) of 2.2% between 2017 and 2021. The G8 countries are expected to reach a value of $554,335.1 million in 2026, with a CAGR of 4.6% over the 2021-26 period.
Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $285,200.0 million in 2021. This was followed by Japan and the UK, with a value of $59,900.0 and $37,377.2 million, respectively.
The US is expected to lead the advertising industry in the G8 nations with a value of $370,454.5 million in 2016, followed by Japan and the UK with expected values of $64,397.1 and $49,252.2 mill...

Summary

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $301,172.3 million in 2021.The US was the fastest growing country, with a CAGR of 2.4% over the 2017-21 period.
Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $285,200.0 million in 2021. This was followed by Canada and Mexico, with a value of $10,500.0 and $5,472.3 million, respectively.
The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $370,454.5 million in 2026, followed by Canada and Mexico wit...

Summary

The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- These countries contributed $139,625.0 million to the global advertising industry in 2021, with a compound annual growth rate (CAGR) of 3.5% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $185,208.8 million in 2026, with a CAGR of 5.8% over the 2021-26 period.
Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $111,600.0 million in 2021. This was followed by Brazil and India with a value of $10,462.5 and $9,000.0 million, respectively.
China is expected to lead the advertising industry in the top five emerging nations, with a value of $147,634.6 million in 2026, followed by India and Brazil with ...

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
As the pandemic crisis keeps affecting every industry differently, data used in this report has been modelled based on up-to-date information about the impact of Covid-19 in the evolution of this specific market.
The global advertising industry had total revenues of $695.7bn in 2021, representing a compound an...

Summary

Digital Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The South African digital advertising market had total revenues of $337.3m in 2021, representing a compound annual growth rate (CAGR) of 22% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $183.6m, equivalent to 54.4% of the market's overall value.
- The digital advertising market achieved healthy growth in 2021, supported by delayed m...

Summary

Digital Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The Canadian digital advertising market had total revenues of $8.8 billion in 2021, representing a compound annual growth rate (CAGR) of 13.1% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $6.6 billion, equivalent to 74.7% of the market's overall value.
- The digital advertising market achieved very strong growth i...

Summary

Digital Advertising in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The Mexican digital advertising market had total revenues of $2.5 billion in 2021, representing a compound annual growth rate (CAGR) of 19% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $2.0 billion, equivalent to 78.5% of the market's overall value.
- The digital advertising market achieved very strong growth in 2...

Summary

Digital Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The US digital advertising market had total revenues of $153.3 billion in 2021, representing a compound annual growth rate (CAGR) of 14.9% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $107.6 billion, equivalent to 70.2% of the market's overall value.
- The digital advertising market achieved very strong growth in ...

Summary

Digital Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The Brazilian digital advertising market had total revenues of $2.3 billion in 2021, representing a compound annual rate of change (CARC) of -2.3% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $1.7 billion, equivalent to 73% of the market's overall value.
- Market growth was disrupted by the COVID-19 pandemic durin...

Summary

Digital Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The Chinese digital advertising market had total revenues of $87.4 billion in 2021, representing a compound annual growth rate (CAGR) of 14.6% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $74.5 billion, equivalent to 85.3% of the market's overall value.
- The digital advertising market achieved very strong growth in 2021, sup...

Summary

Digital Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The Indian digital advertising market had total revenues of $2.6 billion in 2021, representing a compound annual growth rate (CAGR) of 19.4% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $2.1 billion, equivalent to 83.5% of the market's overall value.
- The digital advertising market achieved very strong growth in 2...

Summary

Digital Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The Indonesian digital advertising market had total revenues of $1.5 billion in 2021, representing a compound annual rate of change (CARC) of -1.4% between 2016 and 2021.
- The desktop segment was the market's most lucrative in 2021, with total revenues of $1.3 billion, equivalent to 86.7% of the market's overall value.
- The digital advertising market achieved healthy gro...