Summary

Some major new trends are sweeping through the beverage industry and they are having a major impact on both manufacturers and consumers. For the soft drinks industry sugar has now become a dirty word and sugar taxes have forced companies to create new formulas and diversify away from carbonates as that segment begins to decline. For the enhanced water segment new opportunities are developing as consumers are moving towards bottled water and away from sugar and this means a great deal of innovation is happening with new enhanced water healthy ingredients. For the hot drinks industry convenience and premiumization is changing the landscape and new types of on the go products are becoming the main consumer choice. Packaging up these products is becoming a major headache for beverage manufacturers however, as environmental challenges and consumer behaviors are forcing companies to look for new solutions to old problems.

Key Highlights

- Despite some major gains in the industry, in terms of reducing the weight of products, improving the recycling ...

Summary

"Premiumization Opportunities in Healthy Soft Drinks" reviews consumer survey data and recent product innovation to provide insight into how soft drinks can create more value for consumers in the health and wellness arena. It delivers the critical "what?", "why?" and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

The soft drinks industry is facing intense scrutiny over the levels of sugar and artificial ingredients used in its products. At the same time, manufacturers face myriad and conflicting consumer preferences, for drinks that are tasty, healthy, low- or no-calorie, natural and hydrating, which calls for new approaches to soft drink formulation. This is particularly true in the healthy drinks sector, where there is room to innovate product formulations that offer better long-term health and wellness benefits.

Scope

- Over half of global consumers believe raw/unprocessed food and drink is more nutritious, which is encouraging...

Summary

"Innovation Trends and Opportunities in Convenient Food and Drinks" is part of GlobalData's Consumer Insight research. It examines the top trends, innovation themes, and opportunities in convenient food and drinks affecting each FMCG market.

Today's busy lifestyles affect perceptions of time, and hence consumers demand more convenient items. This report outlines consumer motivations driving the purchase of time-saving products and services. It also discusses key innovation trends in the food and drink market by identifying five key trends, and explores future opportunities within this space.

Scope

- The senior "silver" consumer segment is growing worldwide, with unserved demand for convenience.
- Single male consumers have a proactive attitude towards cooking meals at home, but seek convenience.
- Convenience-oriented consumers do not want to compromise on quality.
- Time-saving consumers are more actively seeking out products that improve their health than average.

Reasons to buy $1,450.00 ]]> Thu, 02 Mar 2017 12:06:38 +0000 https://www.leadingmarketresearch.com/adding-value-through-packaging-cold-drinks

Summary

"Adding Value Through Packaging: Cold Drinks" explores new packaging formats and value-added features in the cold drinks category, using examples from GlobalData's Pack-Track innovation tool.

This case study describes how the cold drinks market is quite saturated, with relatively limited space for new product launches. In order to take market share from competitors, manufacturers use varying and sometimes unconventional methods to provide new value. Packaging is essential as it is a key element that can provide differentiation and important added benefits. Therefore, elements such as adapting to consumers' lifestyles or launching small and portable packs can make a difference in the category.

Key Questions Answered

- What drives packaging innovations in cold drinks?
- What notable new formats and value-added features have been introduced in the cold drinks category in recent years?
- Which consumer trends have these packaging innovations capitalized on?
- How can cold drinks manufacturers use packaging to stay...