Summary

Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The South African advertising industry recorded revenues of $3.8 billion in 2024, representing a compound annual growth rate (CAGR) of 5.6% between 2019 and 2024.
- The retailer segment accounted for the industry's largest proportion in 2024, with total revenues of $1.1 billion, equivalent to 28.1% of the industry's overall value.
- In 2024, the South African advertising industry recorded an annual growth of 5.7%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of...

Summary

Broadcasting & Cable TV in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
- The South African broadcasting & cable TV market recorded revenues of $2.2 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.05% between 2019 and 2024.
- The TV subscriptions segment accounted for the market's largest proportion in 2024, with total revenues of $1.2 billion, equivalent to 56.8% of the market's overall value.
- In 2024, the South African broadcasting & cable TV market witnessed...

Summary

Media in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
- The South African media industry recorded revenues of $6.6 billion in 2024, representing a compound annual growth rate (CAGR) of 2.6% between 2019 and 2024.
- The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $3.8 billion, equivalent to 57.4% of the industry's overall value.
- In 2024, South Africa held a 39.2% share of the Middle East & Africa media industry.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in South A...

Summary

Publishing in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The publishing market is segmented into books, newspapers, and magazines. The books segment scope includes both physical and e-books. Physical books cover atlases, dictionaries, encyclopaedias, textbooks, guidebooks, musical scores, maps, fiction, and non-fiction. The e-books consist of electronic books that can be read on computers or other electronic devices, such as tablets. Both the newspaper and magazines segments include revenues generated from circulation, advertising, and online subscriptions.
- The South African publishing market recorded revenues of $0.6 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.9% between 2019 and 2024.
- The magaz...

Summary

Digital Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The South African digital advertising market recorded revenues of $2.0 billion in 2024, representing a compound annual growth rate (CAGR) of 15.8% between 2019 and 2024.
- The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $1.1 billion, equivalent to 53.9% of the market's overall value.
- In 2024, the South ...

Summary

Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Canadian advertising industry recorded revenues of $16.9 billion in 2024, representing a compound annual growth rate (CAGR) of 4.9% between 2019 and 2024.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $2.8 billion, equivalent to 16.3% of the industry's overall value.
- In 2024, the Canadian advertising industry recorded an annual growth of 9.4%. The growth is attributed to the continued expansion of internet users, which has directly supported ...

Summary

Broadcasting & Cable TV in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
- The Canadian broadcasting & cable TV market recorded revenues of $10.3 billion in 2024, representing a compound annual growth rate (CAGR) of 0.5% between 2019 and 2024.
- The TV subscriptions segment accounted for the market's largest proportion in 2024, with total revenues of $7.0 billion, equivalent to 68.1% of the market's overall value.
- In 2024, the Canadian broadcasting & cable TV market witnessed an annual growth of 1.7%...

Summary

Media in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
- The Canadian media industry recorded revenues of $30.6 billion in 2024, representing a compound annual growth rate (CAGR) of 2.6% between 2019 and 2024.
- The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $16.9 billion, equivalent to 55.3% of the industry's overall value.
- In 2024, Canada held a 5.2% share of the North American media industry.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Canada
- Use the Five Forc...

Summary

Publishing in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The publishing market is segmented into books, newspapers, and magazines. The books segment scope includes both physical and e-books. Physical books cover atlases, dictionaries, encyclopaedias, textbooks, guidebooks, musical scores, maps, fiction, and non-fiction. The e-books consist of electronic books that can be read on computers or other electronic devices, such as tablets. Both the newspaper and magazines segments include revenues generated from circulation, advertising, and online subscriptions.
- The Canadian publishing market recorded revenues of $2.1 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.5% between 2019 and 2024.
- The books segment ac...

Summary

Digital Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The Canadian digital advertising market recorded revenues of $11.9 billion in 2024, representing a compound annual growth rate (CAGR) of 11.1% between 2019 and 2024.
- The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $8.5 billion, equivalent to 71.9% of the market's overall value.
- In 2024, the Canad...

Summary

Advertising in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Mexican advertising industry recorded revenues of $7.6 billion in 2024, representing a compound annual growth rate (CAGR) of 3.3% between 2019 and 2024.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $4.2 billion, equivalent to 55.8% of the industry's overall value.
- In 2024, the Mexican advertising industry recorded an annual growth of 8.1%. The growth is attributed to the continued expansion of internet users, which h...

Summary

Broadcasting & Cable TV in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
- The Mexican broadcasting & cable TV market recorded revenues of $6.0 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.8% between 2019 and 2024.
- The TV advertising segment accounted for the market's largest proportion in 2024, with total revenues of $3.1 billion, equivalent to 51.7% of the market's overall value.
- In 2024, the Mexican broadcasting & cable TV market witnessed an annual growth of 0.8% due to...

Summary

Media in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
- The Mexican media industry recorded revenues of $15.2 billion in 2024, representing a compound annual growth rate (CAGR) of 1.2% between 2019 and 2024.
- The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $7.6 billion, equivalent to 49.8% of the industry's overall value.
- In 2024, Mexico held a 2.6% share of the North American media industry.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Mexico...

Summary

Digital Advertising in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The Mexican digital advertising market recorded revenues of $3.1 billion in 2024, representing a compound annual growth rate (CAGR) of 17.0% between 2019 and 2024.
- The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $2.4 billion, equivalent to 78.5% of the market's overall value.
- In 2024, the Mexican digital advertising mark...

Summary

Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The US advertising industry recorded revenues of $325.4 billion in 2024, representing a compound annual growth rate (CAGR) of 4.0% between 2019 and 2024.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $71.7 billion, equivalent to 22.0% of the industry's overall value.
- In 2024, the US advertising industry recorded an annual growth of 8.7%. The growth is attributed to the continued expansion of internet users, which has directly supported...

Summary

Broadcasting & Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
- The US broadcasting & cable TV market recorded revenues of $133.7 billion in 2024, representing a negative compound annual growth rate (CAGR) of 7.5% between 2019 and 2024.
- The TV advertising segment accounted for the market's largest proportion in 2024, with total revenues of $67.3 billion, equivalent to 50.3% of the market's overall value.
- In 2024, the US broadcasting & cable TV market witnessed an annual contraction of 4.3%, driven by ...

Summary

Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
- The US media industry recorded revenues of $542.9 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.2% between 2019 and 2024.
- The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $325.4 billion, equivalent to 59.9% of the industry's overall value.
- In 2024, the US held a 92.2% share of the North American media industry.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the med...

Summary

Publishing in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The publishing market is segmented into books, newspapers, and magazines. The books segment scope includes both physical and e-books. Physical books cover atlases, dictionaries, encyclopaedias, textbooks, guidebooks, musical scores, maps, fiction, and non-fiction. The e-books consist of electronic books that can be read on computers or other electronic devices, such as tablets. Both the newspaper and magazines segments include revenues generated from circulation, advertising, and online subscriptions.
- The US publishing market recorded revenues of $61.0 billion in 2024, representing a compound annual growth rate (CAGR) of 1.0% between 2019 and 2024.
- The books segment accounted for the m...

Summary

Digital Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital media market is segmented into digital music, digital video, and digital books. The market value refers to the revenue generated by market players in a specific year.
- The US digital media market recorded revenues of $113.6 billion in 2024, representing a compound annual growth rate (CAGR) of 15.2% between 2019 and 2024.
- The digital video segment accounted for the market's largest proportion in 2024, with total revenues of $98.5 billion, equivalent to 86.6% of the market's overall value.
- In 2024, the US digital media market experienced an annual growth of 13.0%. The market’s strong growth is driven by the increased number of internet users. According to t...

Summary

Digital Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The US digital advertising market recorded revenues of $210.6 billion in 2024, representing a compound annual growth rate (CAGR) of 13.2% between 2019 and 2024.
- The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $152.9 billion, equivalent to 72.6% of the market's overall value.
- In 2024, the US digital advertising...

Summary

Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Brazilian advertising industry recorded revenues of $16.6 billion in 2024, representing a compound annual growth rate (CAGR) of 9.6% between 2019 and 2024.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $3.4 billion, equivalent to 20.3% of the industry's overall value.
- In 2024, the Brazilian advertising industry recorded an annual growth of 11.5%. The growth is attributed to the continued expansion of internet users, which has directly support...

Summary

Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
- The Brazilian broadcasting & cable TV market recorded revenues of $8.6 billion in 2024, representing a negative compound annual growth rate (CAGR) of 3.5% between 2019 and 2024.
- The TV advertising segment accounted for the market's largest proportion in 2024, with total revenues of $6.1 billion, equivalent to 71.7% of the market's overall value.
- In 2024, the Brazilian broadcasting & cable TV market witnessed an annual growth of 0.2% due to the incr...

Summary

Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
- The Brazilian media industry recorded revenues of $27.8 billion in 2024, representing a compound annual growth rate (CAGR) of 3.3% between 2019 and 2024.
- The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $16.6 billion, equivalent to 59.9% of the industry's overall value.
- In 2024, Brazil held a 63.3% share of the South American media industry.

Scope

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in Brazil
- Use the Five Forces analysis to...

Summary

Publishing in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The publishing market is segmented into books, newspapers, and magazines. The books segment scope includes both physical and e-books. Physical books cover atlases, dictionaries, encyclopaedias, textbooks, guidebooks, musical scores, maps, fiction, and non-fiction. The e-books consist of electronic books that can be read on computers or other electronic devices, such as tablets. Both the newspaper and magazines segments include revenues generated from circulation, advertising, and online subscriptions.
- The Brazilian publishing market recorded revenues of $2.1 billion in 2024, representing a compound annual growth rate (CAGR) of 2.1% between 2019 and 2024.
- The books segment accounted for the market...

Summary

Digital Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The Brazilian digital advertising market recorded revenues of $8.6 billion in 2024, representing a compound annual growth rate (CAGR) of 18.5% between 2019 and 2024.
- The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $6.1 billion, equivalent to 70.9% of the market's overall value.
- In 2024, the Brazilian digital advertising ...