Global Chocolate, Cocoa and Sugar Confectionery Market to 2021

Wed, 17 Jan 2018 14:46:14 +0000

This publication enables readers the critical perspectives to be able to evaluate the world market for chocolate, cocoa and sugar confectionery. The publication provides the market size, growth and forecasts at the global level as well as for the following countries: Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bangladesh, Belgium, Bolivia, Bosnia Herzegovina, Bulgaria, Cameroon, Canada, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, India, Indonesia, Iran, Ireland, Italy, Japan, Jordan, Kazakhstan, Kenya, Kyrgyzstan, Latvia, Lebanon, Lithuania, Macedonia, Malawi, Malaysia, Malta, Mexico, Moldova, Morocco, Nepal, Netherlands, Norway, Oman, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Tanzania, Thailand, Trinidad and Tobago, Turkey, Ukraine, United Kingdom, United States, Uruguay The market data covers the years 2010-2021. The maj...

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Success Case Study: Magnum Chocolates - Leveraging reputation to create a promising brand extension

Wed, 19 Apr 2017 14:23:15 +0000

Summary

"Success Case Study: Magnum Chocolates - Leveraging reputation to create a promising brand extension", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Magnum Chocolates in the UK, a new range of premium chocolates from popular ice cream brand Magnum . It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Magnum is well-known for its ice cream range but has chosen to release a premium line of chocolates. This makes sense since the confectionery market in the UK registered a CAGR of 2.2% during 2010-15, and this is forecast to grow, with a CAGR of 2.6% predicted during 2015-20, creating strong opportunities for Magnum. Within the confectionery market, the largest segment in terms of overall volume is chocolate, accounting for a 68.2% share in 2016. Using its recognition as a fashionable brand, Magnum has succeeded in the chocolate market. $995.00