Summary
The Swiss Cigars and Cigarillos market expanded from 2005 until 2015. Even though the overall Smoking Tobacco market has declined, the cigarillo segment grew 1% and it has been the most dynamic, with sales volume up by almost 59% since 1990. Cigarillos formed more than three-quarters of volume sales in 2014 while Stumpen accounted for more than 10% of volume compared with almost half of the market in 1990. Large cigars accounted the remaining 10%, compared with 20% in 1990.

Key Findings
- The overall market for cigars and cigarillos amounted to more than 179 million pieces in 2014, which was 3% up on 2013 but 15% lower than in 1990 and about 7% down from 2000 levels

- The Swiss cigar market is divided into five main segments: cigarillos, stumpen, head cigars, Virginia/Brissago and Toscani. The first two accounted for 90% of market volume in 2014, with a combined volume of more than 160 million pieces

- Import values fell back to SFr40 million in 2012 and then to SFr38 million in 2013, but recovered a little in 2014, increasing by 4% to SFr40 million. Import value has increased by almost 4% since 2000

- The Burger Group is by far the largest and most important player in the cigarillo segment with half of the volume in 2014, although this is down 7% compared with 2006

- On current trends, overall market volume is forecast to grow by more than 15% from almost 180 million pieces in 2014 to more than 200 million pieces by 2024, with cigarillos the only growth segment

Synopsis
“Cigars and Cigarillos in Switzerland”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Swiss market. What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Swiss market is key to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future