Summary

"Cigars and Cigarillos in Denmark, 2017" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Australian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2025.

Denmark has long been an established market for cigar products despite consumption being in almost continuous decline until very recently. The market has recently been and grew by 25.9% in 2012, 41.1% in 2013 and by 22.2% in 2014 boosted by value cigarillo sales. However, tax changes in 2015 saw sales slump to 171 tons. Current sales of 85.4 million pieces in 2015 compare with 328 million pieces in 1990. Such a loss of the price advantage led to a slump in sales with the long-term prospects for the cigar and cigarillo sector now one of further decline. Volumes are forecast at 46.2 million pieces in 2025, 45.9% down on 2015 levels, with per capita sales at 8.12 pieces, 46.9% down on 2015 levels.

Scope

- Small cigars and cigarillos are the largest sector and they accounted for 79.4% of sales, to 94.3% of sales by 2015.
- The market is dominated by STG Denmark which held a reduced 71.1% market share as of 2015.
- The overall consumption of Cigars & Cigarillos is predicted to drop by 45.9% over the period 2015-2025 to 46.2 million pieces.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies Mentioned

Scandinavian Tobacco Group Denmark (STG Denmark)
Von Eicken
Ritmeester
MacBaren
Philip Morris
Habanos Nordic
Swedish Match