Summary
Japan Cigarettes, 2021, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Japanese Cigarette market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.
While Japan is one of the largest markets for cigarettes in the world, demand has been in continuous decline since 1998. In the early 1990s, overall consumption followed a broadly upward path to reach a peak of 348.3 billion pieces in 1996, boosted by stockpiling ahead of a known price rise in 1997, which led to a 5.8% decline in that year. Some recovery occurred in 1998, but since then the trend has been persistently downwards ending 2019 at 125.1 billion pieces and just 38.9% of their level in 1990. A further fall forecast for 2020 is set to reduce sales. Japan Tobacco retains a legal monopoly over cigarette production in Japan and remains the dominant supplier. With the Japanese now taking proactive steps to reduce smoking and the rising popularity of HNB products as an alternative to combustibles such as cigarettes, sales are set to fall sharply over the coming decade.
Scope
- While Japan is one of the largest markets for cigarettes in the world, demand has been in continuous decline since 1998. In the early 1990s, overall consumption followed a broadly upward path to reach a peak of 348.3 billion pieces in 1996, boosted by stockpiling ahead of a known price rise in 1997, which led to a 5.8% decline in that year.
- Some recovery occurred in 1998, but since then the trend has been persistently downwards ending 2019 at 125.1 billion pieces and just 38.9% of their level in 1990.
- A further fall forecast for 2020 is set to reduce sales.
- Japan Tobacco retains a legal monopoly over cigarette production in Japan and remains the dominant supplier.
- With the Japanese now taking proactive steps to reduce smoking and the rising popularity of HNB products as an alternative to combustibles such as cigarettes, sales are set to fall sharply over the coming decade.
Reasons to Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
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Table of Contents
1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production and Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings and Labelling Requirements
8.3. Other Restrictions
9. Company Profiles
10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About GlobalData
11.6. Disclaimer
11.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, Million Pieces, 1990-2020
Table 2: Per Capita Consumption, Pieces per Day/Week/Year, 1990-2020
Table 3: Retail Sales of Cigarettes, Billion ¥, 1990-2015
Table 4: Market Breakdown, Domestic vs. Imported Brands, Billion Pieces, 2009-2019
Table 5: Market Breakdown, Domestic vs. Imported Brands, %, 2009-2019
Table 6: Segmentation by Marketed Strength, %, 2004-2014
Table 7: Average Marketed Strength Trends, Mg, 1990 & 2001-2013
Table 8: Menthol Cigarettes: Sales Trends, Billion Pieces & % Volume, 2009-2019
Table 9: D-Spec Products, Sales Trends, Billion Pieces & % Volume, 2003-2013
Table 10: Premium Cigarettes: Sales Trends, Billion Pieces & % Volume, 2009-2019
Table 11: Number of Cigarette Retailers & Vending Machines, 1997-2018
Table 12: Manufacturer Sales, Million Pieces, 2002-2020
Table 13: Manufacturers Market Share, % Volume, 2002-2020
Table 14: Japan Tobacco: Shares by Marketed Strength, % Volume, 2000-2012
Table 15: Manufacturer Positioning by Sector, % Volume, 2000-2009
Table 16: Market Shares, Leading Brand Families, % Volume, 2007-2018
Table 17: Market Shares, Leading Brand Variants, %, 2009-2019
Table 18: Japan Tobacco: New Product Launches by Category, 2009-2019
Table 19: Japan Tobacco: New Product Launches, Fiscal 2004-2018
Table 20: Cigarette Tax Rates: 1985-2019
Table 21: JT-Approved Cigarette Price Increases, ¥/Pack (20), 2014
Table 22: Impact on Monthly Cigarette Sales of October 2010 Tax Increase, 2009-2011
Table 23: Tax Incidence & Margin Development per Pack, 2006, 2010, 2014 & 2018
Table 24: Cigarette Tax Collection, Million ¥, 2003-2012
Table 25: Breakdown of JT Brands by Price, % Volume, 2009-2019
Table 26: Average Retail Prices, ¥ Per Pack (20), 2000-2009
Table 27: JT: Cigarette Brand Pricing, Price ¥, 2007-2014
Table 28: Smoking Population, 1990-2019
Table 29: Adult Males Smoking Prevalence by Age Group, %, 2004-2018
Table 30: Female Smoking Prevalence by Age Group, %, 2004-2018
Table 31: Smoking Prevalence by Gender & Region, %, 2015
Table 32: Average Number of Cigarettes Smoked by Gender & Age, %, 2011 & 2015
Table 33: Cigarette Production, Billion Pieces, 1990-2019
Table 34: Cigarette Imports, Million Pieces and %, 1990-2019
Table 35: Imports by Country of Origin, Million Pieces, 2009-2019
Table 36: Imports by Country of Origin, %, 2009-2019
Table 37: Cigarette Exports, Million Pieces and %, 1990-2019
Table 38: Exports by Country of Destination, Million Pieces, 2009-2019
Table 39: Exports by Country of Destination, %, 2009-2019
Table 40: Company profile: Japan Tobacco Inc.
Table 41: Company profile: Philip Morris KK
Table 42: Consumption Forecasts, Million Pieces, Pieces per Year and % Change, 2020-2030
List of Figures
Figure 1: Methodology
Figure 2: GlobalData at a glance
