Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends analyzes this market in depth, dividing the market into five categories: cat litter, litter boxes and accessories, puppy/training pads and accessories, dog waste bags and accessories, and pet clean-up and odor control sprays and concentrates.
The report charts historical sales and projections for the market overall and category by category; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales, and distribution by product type. Consumer profiles of pet owners who use pet clean-up and odor-control products are based on Packaged Facts proprietary National Pet Owner Survey fielding questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as over 80 photographs of new products, advertising examples, website screen shots, and other images across key channels including Internet.
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Executive Summary
The Market
Market Definition
Report Methodology
Slow But Steady Gains in Total Retail Sales
Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)
Cat Litter Comprises 82% of Market
Market Share by Retail Channel
Cat Litter and Accessories
Introduction
Category Sales and Growth
Nestlé Purina Leads the Field by Wide Margin
Litter Users Expect Odor Control, Easy Clean-Up and More
Three-Quarters of Cat Owners Purchase Litter
44% of Litter Users Have Two or More Litter Boxes
Dog Waste Management Products
Introduction
Category Sales and Growth
Bramton Leads in Puppy/Training Pads
Bramton Takes Top Spot in Dog Waste Bags
Puppy/Training Pads for More Than Just Training
Demand for Waste Bags Gaining Momentum
Waste Bags the Most Popular Waste Management Product
Pet Clean-Up and Odor-Control Products
Introduction
Category Sales and Growth
Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
Pet Owners Rely on Clean-Up and Odor-Control Products
Dog Owners More Likely to Purchase General-Use Cleaning Products
Cat Owners Seek Out Fur Removers, Sprays
The Market
Key Points
Introduction
Market Definition
Report Methodology
Market Size and Composition
Slow But Steady Gains in Total Retail Sales
Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)
Cat Litter Is Top Segment
Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
Market Share by Retail Channel
IRI-Tracked Sales Reach $2 Billion
Table IRI-Tracked Sales of Pet Clean-Up and Odor-Control Products by Category: 2015 vs. 2014 (dollars and percent change)
Pet Clean-Up and Odor-Control Market Drivers
Overall Pet Market Expanding
Natural and Eco-Friendly
Pet Ownership and Population Trends
Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
Table Size of Pet Dogs, 2012-2016 (percent of dog owners)
Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
Channel Expansion and Exclusivity
Legislating Pet Waste
Cat Litter and Accessories
Key Points
Category Overview
Introduction
Category Sales and Growth
Table U.S. Retail Sales of Cat Litter and Accessories by Category: 2010, 2015 and 2020 (in millions of dollars)
Competitive Overview
Marketers: Number and Types
Nestlé Purina Leads the Field by Wide Margin
Table Leading Mass-Market Cat Litter Marketers by IRI-Tracked Sales, 2015 (millions of dollars)
Table Top Growth Mass-Market Cat Litter Brands by IRI-Tracked Sales, 2015 (millions of dollars)
Table Leading Mass-Market Litter Accessory Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
The Challenges of Marketing Litter
Litter and Litter Accessories Retail Trends
Cat Litter Marketing & New Product Trends
Litter Users Expect Odor Control, Easy Clean-Up and More
Lightweight Litter
Odor Control
Natural Litter
Health Monitoring and Special Needs Litter
Litter Additives
Some Pet Owners Not Happy About Discontinuation of Cat Litter Products
Litter Boxes and Accessories Marketing & New Product Trends
Convenience and Automation
Litter Box Innovation
Hidden Litter Boxes
Disposable Litter Boxes
Litter Disposal Systems
Other Litter Accessories
Consumer Trends
Three-Quarters of Cat Owners Purchase Litter
Walmart Skews High for Litter Purchases
Table Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Pet Food vs. Pet Supplies, 2016 (percent)
Tidy Cats Most Frequently Used Brand
Table Key Demographic Indicators for Purchasing Tidy Cats Litter, 2015 (percent, index and number of cat-owning households)
Table Key Demographic Indicators for Purchasing Fresh Step Litter, 2015 (percent, index and number of cat-owning households)
Table Key Demographic Indicators for Purchasing Arm & Hammer Litter, 2015 (percent, index and number of cat-owning households)
Table Key Demographic Indicators for Purchasing Scoop Away Litter, 2015 (percent, index and number of cat-owning households)
Table Key Demographic Indicators for Purchasing Cat's Pride Litter, 2015 (percent, index and number of cat-owning households)
Table Key Demographic Indicators for Purchasing Store Brand Litter, 2015 (percent, index and number of cat-owning households)
Table Key Demographic Indicators for Purchasing "Green" Litter Brands, 2015 (percent, index and number of cat-owning households)
Cat Owners Prefer Higher Priced Litter to Bargain Products
Clumping Litter Bests Non-Clumping, Eco-Conscious Options
Odor Control, Multi-Cat Usage Most Sought-After Features
Half of Litter Purchasers Choose Mid-Sized Litter Bags
Table Size of Litter Usually Purchased: 2010, 2012 and 2014
44% of Litter Users Have Two or More Litter Boxes
Most Cat Owners Own Regular Litter Boxes
Table Ownership of Litter Boxes by Type: 2010, 2012 and 2014
Price and Efficacy Key to Automatic Litter Box Usage
Table Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)
Dog Waste Management Products
Key Points
Category Overview
Introduction
Category Sales and Growth
Table U.S. Retail Sales of Dog Waste Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
Marketer and Brand Shares
Methodology
Bramton Leads in Puppy/Training Pads
Table Leading Mass-Market Puppy/Training Pads and Diapers Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
Bramton Takes Top Spot in Dog Waste Bags
Table Leading Mass-Market Dog Waste Bags and Accessories Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
Marketer Profile: The Bramton Company/Bags on Board
Retailing Dog Waste Management Products
Training Pads Marketing & New Products Trends
Puppy/Training Pads for More Than Just Training
New Training Pads Are Sturdier, More Eco-Friendly
Pad Disposal Systems
Artificial Turf-Based Pad Systems
Real Grass Pad Systems
Pet Diapers
Waste Bags/Accessories Marketing & New Products Trends
Demand for Waste Bags Gaining Momentum
Dog Waste Bags Focus on Convenience, "Green" Technology
Waste Bag Accessories Deliver Form and Fashion
Other Dog Waste Management Options
Consumer Trends
Waste Bags the Most Popular Waste Management Product
Waste Management Products Appeal to Urban Dwellers, Puppy Owners
Table Demographic Indicators for Purchasing Dog Waste Management Products, 2016 (percent and index)
Pet Clean-Up and Odor-Control Products
Key Points
Category Overview
Introduction
Category Sales and Growth
Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Sprays and Concentrates, 2010, 2015 and 2020 (in millions of dollars)
Competitive Overview
Marketer and Brand Shares
Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
Table Leading Mass-Market Clean-Up/Odor-Control Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
Pet Clean-Up and Odor-Control Crossover
Marketer Profile: Skout's Honor
Retailing Clean-Up and Odor-Control Products
Clean-Up and Odor-Control Marketing & New Product Trends
Pet Owners Rely on Clean-Up and Odor-Control Products
Clean-Up Sprays/Liquids
Odor-Control Products
Pet-Specific Vacuums
Pet-Specific Air Purifiers
Consumer Trends
Dog Owners More Likely to Purchase General-Use Cleaning Products
Table Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of dog owners)
Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
Cat Owners Seek Out Fur Removers, Sprays
Table Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of cat owners)
Half of Cat Owners Purchase Clean-Up Products at Walmart
Ethnicity, Pet Ownership Impact Odor-Control Efforts
Table Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Race/Ethnicity, 2015 (percent and index)
Table Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Pets Owned, 2015 (percent and index)
Table Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (percent)
Table Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (index)
