Summary

“Germany: Retail - Market Shares, Summary & Forecasts to 2023” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Germany retail environment. In addition, it analyzes the key consumer trends influencing Germany retail industry:

Retail sales in Germany grew 2.4% to reach €569.2 billion in 2018, weakened slightly compared to previous year’s growth of 2.8% in 2017. Retail sales are forecast to grow at a CAGR of 2.6% during 2018-2023 to reach €647.8 billion by the end of 2023 driven by improving employment, immigration, and rising wages.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories),
- The report also details major retailers in each category group with their product proposition analysis and market positioning in 2018 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
- Qualitative and quantitative insights of changing retail dynamics across various channels

Scope

- Improving employment levels, raising wages and spending to drive retail spending
- Strong labour market and consumer confidence to drive retail growth
- Homewares to register the strongest growth but food & grocery and apparel the strongest value increases
- Home related sectors exhibit stronger growth during 2018-2023
- Online channel to register the highest growth during 2018-2023
- Hypermarkets, supermarkets and hard discounters the dominant channel
- Music & software specialists sales decline due to online availability

Reasons to buy

- Gain comprehensive knowledge on 26 product categories in Germany retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
- Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behaviour
- Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2013, with forecasts until 2023