Summary
With a share of 3.1% of overall retail, the market for books, news, and stationery reached CNY710 billion in 2015. The market is forecast to increase at a CAGR of 14.58% over the next five years, to reach a sales value of CNY1403 billion in 2020. Spend per head on books, news, and stationery will increase at a CAGR of 14% during the next five years.
Key Findings
- Books, news and stationery segment is projected to witness a growth of 14.58% during the analysis period 2015-2020.
- Spend per head on books, news, and stationery will increase at a CAGR of 14% during the next five years.
- Online spending on books, news, and stationery is anticipated to increase at a CAGR of 27.31% for 2015-2020.
Synopsis
“Books, News and Stationery Retailing in China - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting books, news and stationery retail dynamics for printed media, stationery and cards from 2010 to 2020
- Sales of books, news and stationery products through the following channels from 2010 to 2020: Music, video, book, stationery and entertainment software specialists; convenience stores (including Independents) and gas stations; online; other specialist retailers; hypermarkets, supermarkets and hard-discounters; cash and carries and warehouse clubs; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers
- An overview of key books, news and stationery retailers operating across China and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on books, news and stationery sector in the China retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in books, news and stationery category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including printed media and stationery and cards, with insights on performance across key channels from 2010, with forecasts until 2020
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the books, news and stationery market
- Analysis of key international and domestic players operating in the books, news and stationery market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
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1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A steady economy with major growth potential for retailers
3.1.1 China's economy is increasing despite a declining growth rate
3.1.2 Savings are always a top priority for Chinese
3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
3.1.4 Inflation rate remains as a major concern
3.1.5 Household consumption trebles driving spending power
3.2 Large population with growing prosperity makes China a big attraction for retail
4 Chinese Shoppers
4.1 From functional to emotional
4.2 More opportunity for niche brands and mass market retailers
4.3 Shopping - a leisure activity
4.4 Two major events drive retail spend in China
4.5 High adoption of smartphones and tablets for shopping
4.6 Counterfeiting forces consumers to trade up to premium for quality assurance
4.7 Tourism /travel increases awareness of international brands
4.7.1 China remains as the second largest Duty Free market in 2020
5 Doing business in China
5.1 Summary
5.2 Anti-corruption crackdown requires careful handling for foreign businesses
5.3 Complex licensing procedures a hindrance for foreign retailers
5.4 Favourable tax structure to encourage domestic and foreign investments
5.5 Impact of government regulations on the luxury market
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Books, News and Stationery
6.2 Books, News and Stationery Category Overview
6.2.1 Books, News and Stationery by Channel
6.2.2 Books, News and Stationery by Category
6.3 Books, News and Stationery Category Analysis
6.3.1 Printed Media
6.3.2 Stationery and Cards
6.4 Major Retailers
6.4.1 Books, News and Stationery
7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Verdict Retail
7.4 Disclaimer
Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
Table 2: China Books, News and Stationery Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 3: China Books, News and Stationery Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 4: China Books, News and Stationery Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 5: China Books, News and Stationery Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 6: China Books, News and Stationery Retail Segmentation (% value), by Channel Group, 2010-2020
Table 7: China Books, News and Stationery Retail Sales (CNY bn), by Category 2010-2015
Table 8: China Books, News and Stationery Retail Sales Forecast (CNY bn), by Category 2015-2020
Table 9: China Books, News and Stationery Retail Sales (US$ mn), by Category 2010-2015
Table 10: China Books, News and Stationery Retail Sales Forecast (US$ mn), by Category 2015-2020
Table 11: China Books, News and Stationery Retail Segmentation (% value), by Category, 2010-2020
Table 12: China Printed Media Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 13: China Printed Media Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 14: China Printed Media Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 15: China Printed Media Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 16: China Printed Media Retail Segmentation, by Channel Group, 2010-2020
Table 17: China Stationery and Cards Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 18: China Stationery and Cards Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 19: China Stationery and Cards Retail Sales Forecast (US$ mn), by Channel Group, 2010-2015
Table 20: China Stationery and Cards Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 21: China Stationery and Cards Retail Segmentation, by Channel Group, 2010-2020
Table 22: Key Books, News and Stationery Retailers in China
Table 23: China Exchange Rate CNY-USD (Annual Average), 2010-2015
Table 24: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts
Table 25: Verdict Retail Channel Definitions
Table 26: Verdict Retail Category Definitions
Figure 1: GDP Value (US$ Billion), 2010-2015
Figure 2: Growth Rate of GDP (%), 2010-2015
Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2015-2020
Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2005-2015
Figure 6: Share of Employment by Sector (% of Total Labor Force), 2005 and 2015
Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2015
Figure 8: Inflation Growth Rates (%), 2005-2015
Figure 9: Household Consumption Expenditure of China (CNY Billion), 2005-2015E
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020
Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 14: Population Split by Gender (%), 2015 and 2020
Figure 15: Population Split by Age Group (%), 2015 and 2020E
Figure 16: Per Capita Spend on Retail (CNY), 2005 and 2015
Figure 17: Per Capita Spend on Retail by Age Group (%), 2005 and 2015
Figure 18: The Changing Chinese Shopper
Figure 19: Chinese New Year sales 2011-2016
Figure 20: Single Day sales 2010-2015
Figure 21: Smartphone users and penetration in China 2014-2019e
Figure 22: Top 10 Tourist Destination for Chinese in 2015
Figure 23: Major Cities with High Spend on Retail
Figure 24: Top 10 Duty Free markets by value, 2015 and 2020 (US$ billion)
Figure 25: Key Components of Doing Business in China Matrix
Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China
Figure 27: Key Market Entry Requirements for China 2015
Figure 28: Share of Books, News and Stationery in overall Retail 2015 and 2020
Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Books, News and Stationery 2015-2020
Figure 30: Spend per Head on Books, News and Stationery 2015 and 2020
Figure 31: Online Spend in Books, News and Stationery 2015-2020
Figure 32: Online Share of total Books, News and stationery Spend 2015 and 2020
Figure 33: Spending per Channel in Books, News and stationery (%) 2015 and 2020
Figure 34: China Books, News and Stationery Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020
Figure 35: China Books, News and Stationery Retail Market Dynamics, by Channel Group, 2010-2020
Figure 36: China Books, News and Stationery Retail Sales and Forecast (CNY bn), by Category 2010-2020
Figure 37: China Books, News and Stationery Retail Market Dynamics, by Category 2010-2020
Figure 38: China Printed Media Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020
Figure 39: China Stationery and Cards Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020
Figure 40: The Triangulated Market Sizing Methodology
Kunming Xinzhi Group
Staples
Page One
Xinhua Bookstore
Bookworm
Fangsuo
Amazon China
