Summary
The UK Value Clothing 2019-2024 report offers comprehensive insight and analysis of the UK value clothing market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The consumer data is based on our 2019 How Britain Shops survey, using a panel of 10,000 nationally representative UK consumers, and on our 2019 UK clothing survey, using a panel of 5,000 clothing shoppers.
The UK value clothing market is forecast to reach £14.1bn in 2019, with the market still expected to outperform the total UK clothing market over the next five years as low consumer confidence, economic uncertainty and shoppers’ appetite to trade down play to value retailers’ advantage. Menswear will be the biggest outperformer out to 2024, with the subsector growing by 12.1%.
Scope
- New Look has been the biggest loser within the UK value clothing market over the last five years, losing 2.6 percentage points of share due to its loss of relevance and growing competition in the youth segment.
- The clothing specialists channel is forecast to grow by 1.6 percentage points over the next five years, thanks to strong performance from PrettyLittleThing, boohoo.com and Primark.
- The online value clothing market is forecast to grow by 37.0% over the next five years.
- Home delivery remains the most popular fulfilment method among value clothing shoppers thanks to delivery saver schemes, however click & collect continues to grow in appeal, with 41.0% of shoppers using this option in the past year.
Reasons to buy
- Find out how each value clothing subcategory (womenswear, menswear, childrenswear, accessories) is set to perform over the next five years, allowing you to adjust your product mixes accordingly to maximise sales potential.
- Utilise our data on the most important drivers of value clothing purchases (including value for money, quality and instore experience) to help inform your business strategy.
- Understand how frequently different age groups shop value clothing, and how much they spend per year to help you to increase spend among your target customer base.
- Learn how important product sustainability and retailer ethics are to value clothing shoppers and whether key value retailers are doing enough to protect the environment in order to help guide your own initiatives.
- Use our in-depth analysis of Bonmarché and New Look in order to understand why they are losing market share and the lessons to be learned from their challenges.
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Table of Contents
THE HOT ISSUES
Market drivers and inhibitors in value clothing
Main issues in value clothing
Menswear not yet fully exploited by value players, as driving unisex appeal proves challenging
Dominance of online pureplays and uncompelling proposition to blame for Select’s struggles
Discount grocers have missed opportunities in value clothing
Value retailers must live up to shopper demand for greater effort on sustainability
Value retailers must find innovative ways to lock in loyalty
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
The sector in context
Overall sector size
Overall sector growth
Category growth in value clothing
Spend per head
Online dynamics
WHERE PEOPLE SHOP
Headlines
Channels of distribution
Market shares
Key metrics
Shopped retailers
Retailer profiles
Bonmarché
Matalan
Missguided
New Look
Peacocks
Primark
PrettyLittleThing
Competitor dynamics
HOW AND WHY PEOPLE SHOP
Headlines
Who shops and where they are located
Which categories they buy
Channels used by consumers
Fulfilment methods used by consumers
Frequency of shopping
What's important when purchasing value clothing
Retailer recommendations
METHODOLOGY
What is included
Market sizing
List of Tables
Value clothing spend by subcategory, 2019e and 2024e
Value clothing spend per head by age group, 2019e
Value clothing channel split: 2019e and 2024e
Market share prospects out to 2020 for the Top 10 retailers
Five year market shares for Top 10 retailers, 2014-2019e
Comparative metrics for Top 10 retailers
Retailer competitor overlap for Top 10 players, 2019
Purchase penetration of each subcategory by demographic, 2019
Channel usage by demographic (instore, online, mail order), 2019
Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2019
What's important when purchasing value clothing, by demographic, 2019
What's important when purchasing value clothing, by retailer, 2019
List of Figures
Total size of the value clothing market by category, 2019e
Value clothing share of total clothing, 2014, 2019e and 2024e
Value clothing growth compared to other sectors, 2019e-2024e
Overall value clothing: size of the market, 2014-2024e
Overall value clothing: growth rates vs total clothing, 2014-2024e
Subcategory growth in value clothing, 2019e-2024e
Subcategory performance in value clothing, 2014, 2019e and 2024e
Value clothing spend per head, 2019e-2024e
Online value clothing penetration, 2014-2024e
Online value clothing size and growth rates, 2014-2024e
Online vs. offline value clothing growth rates, 2014-2024e
Channel splits for value clothing, 2019e and 2024e
Market shares of top 10 value clothing retailers, 2018 and 2019e
Top 15 most shopped value clothing retailers, 2018 and 2019e
Bonmarché: Consumer dynamics and where else they shop, 2019
Bonmarché: Value clothing market share, 2014-2019e
Matalan: Consumer dynamics and where else they shop, 2019
Matalan: Value clothing market share, 2014-2019e
Missguided: Consumer dynamics and where else they shop, 2019
Missguided: Value clothing market share, 2014-2019e
New Look: Consumer dynamics and where else they shop, 2019
New Look: Value clothing market share, 2014-2019e
Peacocks: Consumer dynamics and where else they shop, 2019
Peacocks: Value clothing market share, 2014-2019e
Primark: Consumer dynamics and where else they shop, 2019
Primark: Value clothing market share, 2014-2019e
PrettyLittleThing: Consumer dynamics and where else they shop, 2019
PrettyLittleThing: Value clothing market share, 2014-2019e
Value clothing shopper penetration by demographic and region, 2018 and 2019
Profile of value clothing shoppers by demographic and region, 2019
Purchase penetration of subcategories, 2019
Channel usage (instore, online and mail order/catalogue), 2018 and 2019
Fulfilment methods used for online value clothing purchases (home delivery, click & collect, third-party pickup), 2018 and 2019
Frequency of value clothing purchases by demographic, 2019
Purchase drivers for total clothing and value clothing, 2019
Views on value clothing purchases, 2019
Likelihood of recommending value clothing retailers to friends, 2019
