Summary
"The UK Sportswear Market, 2018-2023", report offers comprehensive insight and analysis of the sportswear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on sports clothing and sports footwear. Consumer data is based on our 2018 How Britain Shops survey, using a panel of 10,000 nationally representative consumers, as well as our 2018 UK clothing & footwear survey, using a panel of 5,000 nationally representative consumers.
The UK sportswear market is forecast to grow by 20.9% out to 2023 to reach £6.7bn, with consumer focus on leisure and wellness supporting growth as well as consumer desire to wear sportswear as casualwear. Over the coming five years, the sportswear sector will outperform all other major retail sectors.
Scope
- Sports Direct remains leader of the UK sports clothing market despite further share erosion in 2018.
- 61.0% of sportswear shoppers exercise in some form at least a few times a week, however this rises among the over 55s, making it clear that there is opportunity to drive spend among mature shoppers.
- 58.2% of sports footwear shoppers agree that the brand is important to them when purchasing an item, with the figure rising among younger consumers.
Reasons to buy
- Uncover the weaknesses in Sports Direct’s sportswear proposition and understand which players are already encroaching on its customer base in order to assess how you can steal its shoppers.
- Use the detailed insight on sports participation among different demographics to identify potential growth opportunities within sportswear.
- Understand the impact of fitness bloggers and vloggers on consumers in order to exploit influencers’ power and entice spending.
- Learn about new entrants in the UK sportswear market in order to protect your proposition against potential threats.
Companies Mentioned
Adidas
Amazon
Asda
Asics
ASOS
boohooMAN
Castore
Contra
Debenhams
Decathlon
Footasylum
Footlocker
Go Outdoors
Gymshark
H&M
JD Sports
John Lewis & Partners
Joules
Lululemon
Marks & Spencer
Matalan
Mountain Warehouse
New Look
Next
Nike
Office
Primark
Puma
Reebok
Sainsbury's
Schuh
Sports Direct
Sweaty Betty
Tesco
The Sports Edit
TK Maxx
Trespass
Veja
'
Table of Contents
THE HOT ISSUES
Market drivers and inhibitors in sportswear
Main issues in sportswear:
New entrants to the market pose a threat to leading players
Retailers face increased pressure as brands compete directly
The impact of fitness bloggers and vloggers
Sustainability in sportswear
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
The sector in context
Overall sector size
Overall sector growth
Subcategory growth in sportswear
Category dynamics: sports clothing
Category dynamics: sports footwear
Online dynamics
Spend per head
WHERE PEOPLE BUY
Headlines
Channel preference
Location preference
Shopped retailers
Market shares
Retailer profiles
Sports Direct
JD Sports
Primark
TK Maxx
Mountain Warehouse
Decathlon
HOW & WHY PEOPLE SHOP
Headlines
Who shops and where they are located
Which categories they buy
Channels used by consumers
Fulfilment methods used by consumers
Sports participation
Frequency of sports participation
Sports clothing & sports footwear usage
What's important when purchasing sports clothing or sports footwear
Items purchased
Replacement cycle
Shopper preferences
METHODOLOGY
What is included
Market sizing
List of Tables
Sportswear spend by subcategory, 2018e and 2023e
Channel preference by demographic, 2018
Location preference by demographic, 2018
Market share prospects out to 2020 for leading sportswear players
Sports clothing purchase penetration at item level by demographic, 2018
Sports footwear purchase penetration at item level by demographic, 2018
Channel usage by sports clothing shoppers by demographic (instore, online, mail order), 2018
Channel usage by sports footwear shoppers by demographic (instore, online, mail order), 2018
Fulfilment methods used by sports clothing shoppers by demographic (home delivery, click & collect and third-party pickup), 2018
Fulfilment methods used by sports footwear shoppers by demographic (home delivery, click & collect and third-party pickup), 2018
Number of sports clothing items purchased, 2018
Replacement cycle among sports clothing shoppers, 2018
List of Figures
Percentage of sports clothing shoppers who follow fitness bloggers/vloggers, 2018
Sportswear share of total retail spending, 2013, 2018e and 2023e
Overall sportswear: size of the market 2013-2023e
Overall sportswear: inflation & volume, 2013-2023e
Subcategory growth in sportswear 2018e-2023e
Sports clothing: category size and growth rates 2013-2023e
Sports footwear: category size and growth rates 2013-2023e
Online sportswear penetration 2013-2023e
Online sportswear size and growth rates 2013-2023e
Sportswear spend per head, 2018e-2023e, and per age group, 2018e
Top 20 most purchased from sports clothing retailers, 2018
Top 20 most purchased from sports footwear retailers, 2018
Market shares of top 10 sports clothing retailers, 2017, 2018e
Market shares of top 10 sports footwear retailers, 2017, 2018e
Sports Direct: consumer dynamics and where else they shop, 2018
Sports Direct: sports clothing & sports footwear market share, 2017 & 2018e
JD Sports: consumer dynamics and where else they shop, 2018
JD Sports: sports clothing & sports footwear market share, 2017 & 2018e
Primark: consumer dynamics and where else they shop, 2018
Primark: sports clothing & sports footwear market share, 2017 & 2018e
TK Maxx: consumer dynamics and where else they shop, 2018
TK Maxx: sports clothing & sports footwear market share, 2017 & 2018e
Mountain Warehouse: consumer dynamics and where else they shop, 2018
Mountain Warehouse: sports clothing & sports footwear market share, 2017 & 2018e
Decathlon: consumer dynamics and where else they shop, 2018
Decathlon: sports clothing & sports footwear market share, 2017 & 2018e
Sports clothing shopper penetration by demographic and region, 2018
Profile of sports clothing shoppers by demographic and region, 2018
Purchase penetration for sports clothing at item level, 2018
Sports footwear shopper penetration by demographic and region, 2018
Profile of sports footwear shoppers by demographic and region, 2018
Purchase penetration for sports footwear at item level, 2018
Sports clothing & sports footwear channel usage (instore, online and mail order/catalogue), 2018
Fulfilment method for sports clothing & sports footwear (home delivery, click & collect, third-party pickup), 2018
Sports done by sports clothing & sports footwear shoppers, 2018
Frequency of exercise by demographic, 2018
Sports clothing usage, 2018
Sports footwear usage, 2018
What drives sports clothing and sports footwear purchases, 2018
What drives sports clothing and sports footwear purchases by gender, 2018
Views on sports clothing/footwear purchases, 2018
