Nielsen Holdings plc (NLSN) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.
The profile contains critical company information including:
- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.
Highlights
Nielsen Holdings plc (Nielsen) formerly Nielsen N.V., is a performance management company that provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy; and what consumers read, watch and listen to. It offers audience measurement services from video, audio and text contents. The company provides retail transactional measurement data, consumer behavior information and analytics primarily in the consumer packaged goods industry; and viewership and listening data and analytics primarily to the media and advertising industries across the radio, television, online, and mobile platforms. Its services cover world’s GDP and population across North America, South America, Europe, the Middle East, Africa, and Asia Pacific. Nielsen is headquartered in Oxford, England, the UK.
Key benefits of buying this profile include:
You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.
Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.
Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.
Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.
Note: Some sections may be missing if data is unavailable for the company
                     
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Table of Contents
Table of Contents  2
List of Tables  4
List of Figures  5
Section 1 - About the Company  6
Nielsen Holdings plc - Key Facts  6
Nielsen Holdings plc - Key Employees  7
Nielsen Holdings plc - Key Employee Biographies  8
Nielsen Holdings plc - Major Products and Services  10
Nielsen Holdings plc - History  11
Nielsen Holdings plc - Company Statement  15
Nielsen Holdings plc - Locations And Subsidiaries  18
Head Office  18
Other Locations & Subsidiaries  18
Section 2 – Company Analysis  20
Nielsen Holdings plc - Business Description  20
Nielsen Holdings plc - Corporate Strategy  21
Nielsen Holdings plc - SWOT Analysis  22
SWOT Analysis - Overview  22
Nielsen Holdings plc - Strengths  22
Strength - Strategic Alliance with BARTRENDr  22
Strength - Extension of Data and Planning Assets  22
Strength - Expansion of Digital Ad Ratings Mobile Measurement Business  22
Strength - Collaboration with GfK  22
Nielsen Holdings plc - Weaknesses  24
Weakness - Rising Debt Burden  24
Nielsen Holdings plc - Opportunities  25
Opportunity - Launch of Nielsen Marketing Cloud in Europe  25
Opportunity - Expansion of Sports Intelligence and Measurement  25
Opportunity - Extension of Contract with Meijer  25
Opportunity - Reinforcement of Digital Content and E-Commerce Solutions  25
Nielsen Holdings plc - Threats  26
Threat - Rapid Technological Changes  26
Threat - Adverse Market Conditions  26
Threat - Consolidation in Industries  26
Threat - Security Breaches  26
Nielsen Holdings plc - Key Competitors  27
Section 3 – Company Financial Ratios  28
Financial Ratios - Capital Market Ratios  28
Financial Ratios - Annual Ratios  29
Performance Chart  31
Financial Performance  31
Financial Ratios - Interim Ratios  32
Financial Ratios - Ratio Charts  33
Nielsen Holdings plc, Recent Deals Summary  34
Section 4 – Appendix  35
Methodology  35
Ratio Definitions  35
About GlobalData  39
Contact Us  39
Disclaimer  39
List of Tables
Nielsen Holdings plc, Key Facts  6
Nielsen Holdings plc, Key Employees  7
Nielsen Holdings plc, Key Employee Biographies  8
Nielsen Holdings plc, Major Products and Services  10
Nielsen Holdings plc, History  11
Nielsen Holdings plc, Other Locations  18
Nielsen Holdings plc, Subsidiaries  19
Nielsen Holdings plc, Key Competitors  27
Nielsen Holdings plc, Ratios based on current share price  28
Nielsen Holdings plc, Annual Ratios  29
Nielsen Holdings plc, Interim Ratios  32
Nielsen Holdings plc, Recent Deals Summary  34
Currency Codes  35
Capital Market Ratios  35
Equity Ratios  36
Profitability Ratios  36
Cost Ratios  37
Liquidity Ratios  37
Leverage Ratios  38
Efficiency Ratios  38
List of Figures
Nielsen Holdings plc, Performance Chart (2011 - 2015)  31
Nielsen Holdings plc, Ratio Charts  33