Summary
Media in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The South African media industry had total revenues of $5.3bn in 2019, representing a compound annual growth rate (CAGR) of 1.8% between 2015 and 2019.
- The advertising segment was the industry's most lucrative in 2019, with total revenues of $3.3bn, equivalent to 62.2% of the industry's overall value.
- Advertising has benefitted in recent years from increasingly pervasive digital media, which have conversely posed a serious threat to the broadcasting segment.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in South Africa
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa media market with five year forecasts
Reasons to Buy
- What was the size of the South Africa media market by value in 2019?
- What will be the size of the South Africa media market in 2024?
- What factors are affecting the strength of competition in the South Africa media market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's media market?
'
Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. MultiChoice Africa (Pty) Limited
8.3. AT&T Inc
8.4. South African Broadcasting Corp SOC Ltd
8.5. Tiso Blackstar Group SE
8.6. Omnicom Group, Inc.
8.7. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Africa media industry value: $ billion, 2015-19
Table 2: South Africa media industry category segmentation: $ billion, 2019
Table 3: South Africa media industry geography segmentation: $ billion, 2019
Table 4: South Africa media industry value forecast: $ billion, 2019-24
Table 5: WPP plc: key facts
Table 6: WPP plc: Key Employees
Table 7: MultiChoice Africa (Pty) Limited : key facts
Table 8: MultiChoice Africa (Pty) Limited : Key Employees
Table 9: AT&T Inc: key facts
Table 10: AT&T Inc: Key Employees
Table 11: AT&T Inc: Key Employees Continued
Table 12: South African Broadcasting Corp SOC Ltd: key facts
Table 13: South African Broadcasting Corp SOC Ltd: Key Employees
Table 14: Tiso Blackstar Group SE: key facts
Table 15: Tiso Blackstar Group SE: Key Employees
Table 16: Omnicom Group, Inc.: key facts
Table 17: Omnicom Group, Inc.: Key Employees
Table 18: Omnicom Group, Inc.: Key Employees Continued
Table 19: The Walt Disney Company: key facts
Table 20: The Walt Disney Company: Key Employees
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: The Walt Disney Company: Key Employees Continued
Table 24: South Africa size of population (million), 2015-19
Table 25: South Africa gdp (constant 2005 prices, $ billion), 2015-19
Table 26: South Africa gdp (current prices, $ billion), 2015-19
Table 27: South Africa inflation, 2015-19
Table 28: South Africa consumer price index (absolute), 2015-19
Table 29: South Africa exchange rate, 2015-19
List of Figures
Figure 1: South Africa media industry value: $ billion, 2015-19
Figure 2: South Africa media industry category segmentation: % share, by value, 2019
Figure 3: South Africa media industry geography segmentation: % share, by value, 2019
Figure 4: South Africa media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in South Africa, 2019
Figure 6: Drivers of buyer power in the media industry in South Africa, 2019
Figure 7: Drivers of supplier power in the media industry in South Africa, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in South Africa, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in South Africa, 2019
Figure 10: Drivers of degree of rivalry in the media industry in South Africa, 2019
