Summary
Digital Advertising in Singapore industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The Singaporean digital advertising market recorded revenues of $584.1 million in 2024, representing a compound annual growth rate (CAGR) of 4.1% between 2019 and 2024.
- The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $437.2 million, equivalent to 74.8% of the market's overall value.
- In 2024, the Singaporean digital advertising market recorded an annual growth of 1.9%. The growth is attributed to the continued expansion of internet users, which enabled advertisers to deploy digital campaigns across social media platforms, search engines, and websites. According to the World Bank, in 2024, the number of internet users in Singapore reached 5.6 million, up 1.1% annually.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Singapore
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Singapore
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Singapore digital advertising market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Singapore digital advertising market by value in 2024?
- What will be the size of the Singapore digital advertising market in 2029?
- What factors are affecting the strength of competition in the Singapore digital advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in Singapore's digital advertising market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the strategies followed by the leading players?
8 Company Profiles
8.1. Meta Platforms Inc
8.2. Alphabet Inc
8.3. Singapore Media Exchange (SMX)
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Singapore digital advertising market value: $ million, 2019-24
Table 2: Singapore digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Singapore digital advertising market category segmentation: $ million, 2019-24
Table 4: Singapore digital advertising market geography segmentation: $ million, 2024
Table 5: Singapore digital advertising market value forecast: $ million, 2024-29
Table 6: Meta Platforms Inc: Key Facts
Table 7: Meta Platforms Inc: Annual Financial Ratios
Table 8: Meta Platforms Inc: Key Employees
Table 9: Meta Platforms Inc: Key Employees Continued
Table 10: Alphabet Inc: Key Facts
Table 11: Alphabet Inc: Annual Financial Ratios
Table 12: Alphabet Inc: Key Employees
Table 13: Singapore Media Exchange (SMX): Key Facts
Table 14: Singapore Size of Population (Million), 2020-24
Table 15: Singapore Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 16: Singapore GDP (Current Prices, $ Billion), 2020-24
Table 17: Singapore Inflation, 2020-24
Table 18: Singapore Consumer Price Index (Absolute), 2020-24
Table 19: Singapore Exchange Rate, 2019-24
List of Figures
Figure 1: Singapore digital advertising market value: $ million, 2019-24
Figure 2: Singapore digital advertising market category segmentation: $ million, 2019-24
Figure 3: Singapore digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Singapore digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in Singapore, 2024
Figure 6: Drivers of buyer power in the digital advertising market in Singapore, 2024
Figure 7: Drivers of supplier power in the digital advertising market in Singapore, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Singapore, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Singapore, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in Singapore, 2024
