Summary
Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The global digital advertising market had total revenues of $468.0 billion in 2021, representing a compound annual growth rate (CAGR) of 14% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $331.2 billion, equivalent to 70.8% of the market's overall value.
- The digital advertising market achieved very strong growth in 2021, supported by delayed marketing spends, traditional seasonal uplift, the rollout of COVID-19 vaccines and the recovery of the economy.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globaldigital advertising market
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global digital advertising market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Global digital advertising market by value in 2021?
- What will be the size of the Global digital advertising market in 2026?
- What factors are affecting the strength of competition in the Global digital advertising market?
- How has the market performed over the last five years?
- Who are the top competitiors in the global's digital advertising market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Amazon disrupt a Google and Meta duopoly?
7.4. How has COVID-19 impacted the competitive landscape?
7.5. What themes are impacting the market?
8 Company Profiles
8.1. Microsoft Corporation
8.2. Alphabet Inc
8.3. Amazon.com, Inc.
8.4. Baidu, Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Global digital advertising market value: $ billion, 2017–21
Table 2: Global digital advertising market category segmentation: % share, by value, 2017–2021
Table 3: Global digital advertising market category segmentation: $ billion, 2017-2021
Table 4: Global digital advertising market geography segmentation: $ billion, 2021
Table 5: Global digital advertising market value forecast: $ billion, 2021–26
Table 6: Microsoft Corporation: key facts
Table 7: Microsoft Corporation: Annual Financial Ratios
Table 8: Microsoft Corporation: Key Employees
Table 9: Microsoft Corporation: Key Employees Continued
Table 10: Alphabet Inc: key facts
Table 11: Alphabet Inc: Annual Financial Ratios
Table 12: Alphabet Inc: Key Employees
Table 13: Amazon.com, Inc.: key facts
Table 14: Amazon.com, Inc.: Annual Financial Ratios
Table 15: Amazon.com, Inc.: Key Employees
Table 16: Amazon.com, Inc.: Key Employees Continued
Table 17: Baidu, Inc.: key facts
Table 18: Baidu, Inc.: Annual Financial Ratios
Table 19: Baidu, Inc.: Key Employees
Table 24: Global exchange rate, 2017–21
List of Figures
Figure 1: Global digital advertising market value: $ billion, 2017–21
Figure 2: Global digital advertising market category segmentation: $ billion, 2017-2021
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2021
Figure 4: Global digital advertising market value forecast: $ billion, 2021–26
Figure 5: Forces driving competition in the global digital advertising market, 2021
Figure 6: Drivers of buyer power in the global digital advertising market, 2021
Figure 7: Drivers of supplier power in the global digital advertising market, 2021
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2021
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2021
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2021
