K-12 Mathematics Market Report 2016 looks at current trends in the elementary and secondary school mathematics market including what products are used most widely and what selection criteria educators use to help them choose one product over another. The report is built around the results of a survey of mathematics educators with Simba’s ongoing research providing added context to the analysis and commentary. 
The report can help providers and developers of mathematics and/or STEM curriculum and investors understand areas of potential growth and pinpoint where opportunities exist for new solutions. 
                     
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Methodology 
Executive Summary 
Chapter 1: Mathematics is Large Opportunity 
Introduction 
Learning about the Math Market 
Size of the Market for Mathematics Instruction Materials 
Trends in the Supplemental Math Market 
Table 1.1: Position of Survey Respondents 
Table 1.2: Grade Range Teach or Supervise 
Table 1.3: Average Respondents Expenditure by Category of Math Materials 
Chapter 2: Core Mathematics Instruction 
Introduction 
Using a Basal or Core Math Program 
Use of Core Programs Has Declined Over Time 
Most Widely Used Core Math Programs 
Where Largest Core Programs Are Used: Geographically 
Where Largest Core Programs Are Used: Grade Level 
When Core Math Program Was Adopted 
Satisfaction with Core Math Program 
Table 2.1: Best Description of Core Math Curriculum Use 
Table 2.2: Has basal/core math program 
Table 2.3: Core Program Used 
Table 2.4: Core Program Used, Adoption States vs. Open Territories 
Table 2.5: Top Core Programs Used by Grade Levels 
Table 2.6: How Recently Math Program was Adopted 
Table 2.7: If doing over, would choose same 
Chapter 3: The Move to Digital 
Introduction 
How Core Math Program Is Accessed 
How Much Time with Digital Tools and Content 
Websites Used and/or Recommended 
Sources of Effective Supplemental Resources 
Top Features that Encourage Selection 
Table 3.1: How students most often access core math program 
Table 3.2: Class Time Using Digital Tools 
Table 3.3: Math Websites Used/Recommended 
Table 3.4: Vendor that comes to mind first for effective supplemental resources 
Table 3.5: Program Features that Encourage Selection 
Chapter 4: Integrating Math into STEM 
Introduction 
Schools Make Progress toward STEM Integration 
How Schools Approach STEM Integration 
Most Significant Obstacle to STEM Integration 
Table 4.1: Progress in Integration STEM 
Table 4.2: Plan for Implementing STEM 
Table 4.3: Single Biggest Obstacle to STEM Implementation 
Chapter 5: Changing Standards & Assessments 
Introduction 
Why New Standards 
Progress toward Implementing New Standards 
New Standards Are Changing Mathematics Teaching 
Changed Standards Lead to New Assessments 
Administering New Assessments 
Conclusion 
Table 5.1: Progress on Implementing New Standards 
Table 5.2: How Standards Change Teaching & Materials 
Table 5.3: Schedule for Replacing State Exams with New Exams 
Table 5.4: How Administering/Planning to Administer New Assessments 
Appendix I: Survey Questions 
Appendix II: Survey Results 
Open Territories vs. Adoption States, Four Large States 
Appendix III: Survey Results 
By Region, By Job Title, By Grade –level Responsibilities