Summary
The ACB industry experienced a deceleration. However, almost all segments showed a positive growth, in particular soft drinks and beer. The changes in the weather started to impact the consumption of soft drinks. Categories such as carbonates experienced a deceleration due to price increments. Dairy drinks continued to show rapid growth as the main players saw the potential. The consumption of alcoholic drinks posted a remarkable growth, most of it driven by the expansion of the beer market.

Key Findings
- PET segment, in particular, single serve experienced a remarkable growth in the packaged water category

- The consumption of enhanced water continued declining due to the lack of interest from the large player to promote this category

- The main reason for alcoholic drinks increased consumption was the growth of alcohol free beer as well as the promotion of better value options

- The increase in channels like specialized coffee shops and the entrance of international players have boosted consumption in hot beverages category

Synopsis
Canadean's Colombia Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation