Summary

"Home Retailing in Brazil, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Brazil retail environment. In addition, it analyzes the key consumer trends influencing Brazil home industry.

Home sales stood at R$138.2 billion in 2017 and are projected to grow at 4.2% CAGR during 2017-2022. The sector produced weak growth in 2015-2016 due to a weak economy and high inflation.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in home category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in home sector
- Qualitative and quantitative insights of changing retail dynamics in home sector.

Scope

- Brazil retail market is forecasted to grow at a CAGR of 5.4% during 2017-2022
- Improved economy and growing housing market to boost sector sales during 2017-2022
- Growing wages and declining inflation encouraged growth in category sales in 2017
- The category remains the largest in terms of sales, accounting for 51.3% of sector sales
- Category to produce the fastest growth, supported by growing household consumption
- Home specialists to lose market share to hypermarkets and online retail in 2022
- Online retail sales are projected to grow at 14.6% CAGR during 2017-2022.

Reasons to buy

- Gain a comprehensive knowledge on home sector in the Brazil retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the food and grocery market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in Brazil retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

Companies Mentioned
Leroy Merlin
Americanas
Carrefour
Casas Bahia
Telhanorte
Pernambucanas
Etna
Gazin
C&C
Tupperware