Summary
Media in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The North American media industry had total revenues of $432.0bn in 2018, representing a compound annual growth rate (CAGR) of 3% between 2014 and 2018.
- The advertising segment was the industry's most lucrative in 2018, with total revenues of $240.1bn, equivalent to 55.6% of the industry's overall value.
- Digital advertising channels are causing varying levels of disruption across the region, as advertising spend moves away from traditional channels, leaving the broadcasting and newspaper segments in uncertainty.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in North America
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America media market with five year forecasts
Reasons to buy
- What was the size of the North America media market by value in 2018?
- What will be the size of the North America media market in 2023?
- What factors are affecting the strength of competition in the North America media market?
- How has the market performed over the last five years?
- What are the main segments that make up North America's media market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
8 Company Profiles
8.1. Omnicom Group, Inc.
8.2. The Walt Disney Company
8.3. Grupo Televisa S.A.B.
8.4. Sing Tao News Corporation Limited
8.5. The Walt Disney Company
8.6. WPP plc
8.7. Bertelsmann SE & Co. KGaA
9 Appendix
9.1. Methodology
9.2. About MarketLine
List of Tables
Table 1: North America media industry value: $ billion, 2014-18
Table 2: North America media industry category segmentation: $ billion, 2018
Table 3: North America media industry geography segmentation: $ billion, 2018
Table 4: North America media industry value forecast: $ billion, 2018-23
Table 5: Omnicom Group, Inc.: key facts
Table 6: Omnicom Group, Inc.: Annual Financial Ratios
Table 7: Omnicom Group, Inc.: Key Employees
Table 8: Omnicom Group, Inc.: Key Employees Continued
Table 9: The Walt Disney Company: key facts
Table 10: The Walt Disney Company: Annual Financial Ratios
Table 11: The Walt Disney Company: Key Employees
Table 12: The Walt Disney Company: Key Employees Continued
Table 13: Grupo Televisa S.A.B.: key facts
Table 14: Grupo Televisa S.A.B.: Annual Financial Ratios
Table 15: Grupo Televisa S.A.B.: Key Employees
Table 16: Grupo Televisa S.A.B.: Key Employees Continued
Table 17: Sing Tao News Corporation Limited: key facts
Table 18: Sing Tao News Corporation Limited: Annual Financial Ratios
Table 19: Sing Tao News Corporation Limited: Key Employees
Table 20: The Walt Disney Company: key facts
Table 21: The Walt Disney Company: Annual Financial Ratios
Table 22: The Walt Disney Company: Key Employees
Table 23: The Walt Disney Company: Key Employees Continued
Table 24: WPP plc: key facts
Table 25: WPP plc: Annual Financial Ratios
Table 26: WPP plc: Key Employees
Table 27: WPP plc: Key Employees Continued
Table 28: WPP plc: Key Employees Continued
Table 29: WPP plc: Key Employees Continued
Table 30: Bertelsmann SE & Co. KGaA: key facts
Table 31: Bertelsmann SE & Co. KGaA: Annual Financial Ratios
Table 32: Bertelsmann SE & Co. KGaA: Key Employees
List of Figures
Figure 1: North America media industry value: $ billion, 2014-18
Figure 2: North America media industry category segmentation: % share, by value, 2018
Figure 3: North America media industry geography segmentation: % share, by value, 2018
Figure 4: North America media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in North America, 2018
Figure 6: Drivers of buyer power in the media industry in North America, 2018
Figure 7: Drivers of supplier power in the media industry in North America, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in North America, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in North America, 2018
Figure 10: Drivers of degree of rivalry in the media industry in North America, 2018
