Summary
Media in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Canadian media industry had total revenues of $15.8bn in 2018, representing a compound annual growth rate (CAGR) of 0.1% between 2014 and 2018.
- The advertising segment was the industry's most lucrative in 2018, with total revenues of $8.9bn, equivalent to 56.3% of the industry's overall value.
- Canada still has a greater share of the Americas’ media revenue than its closest competitor Mexico, but its rate of growth is forecast to continue lagging behind Mexico’s.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Canada
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Canada
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Canada media market with five year forecasts
Reasons to buy
- What was the size of the Canada media market by value in 2018?
- What will be the size of the Canada media market in 2023?
- What factors are affecting the strength of competition in the Canada media market?
- How has the market performed over the last five years?
- What are the main segments that make up Canada's media market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
8 Company Profiles
8.1. Omnicom Group, Inc.
8.2. BCE Inc.
8.3. Shaw Communications Inc
8.4. Postmedia Network Canada Corp
8.5. The Walt Disney Company
8.6. WPP plc
8.7. AT&T Inc
8.8. Torstar Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Canada media industry value: $ billion, 2014-18
Table 2: Canada media industry category segmentation: $ billion, 2018
Table 3: Canada media industry geography segmentation: $ billion, 2018
Table 4: Canada media industry value forecast: $ billion, 2018-23
Table 5: Omnicom Group, Inc.: key facts
Table 6: Omnicom Group, Inc.: Annual Financial Ratios
Table 7: Omnicom Group, Inc.: Key Employees
Table 8: Omnicom Group, Inc.: Key Employees Continued
Table 9: BCE Inc.: key facts
Table 10: BCE Inc.: Annual Financial Ratios
Table 11: BCE Inc.: Key Employees
Table 12: BCE Inc.: Key Employees Continued
Table 13: Shaw Communications Inc: key facts
Table 14: Shaw Communications Inc: Annual Financial Ratios
Table 15: Shaw Communications Inc: Key Employees
Table 16: Postmedia Network Canada Corp: key facts
Table 17: Postmedia Network Canada Corp: Annual Financial Ratios
Table 18: Postmedia Network Canada Corp: Key Employees
Table 19: The Walt Disney Company: key facts
Table 20: The Walt Disney Company: Annual Financial Ratios
Table 21: The Walt Disney Company: Key Employees
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: WPP plc: key facts
Table 24: WPP plc: Annual Financial Ratios
Table 25: WPP plc: Key Employees
Table 26: WPP plc: Key Employees Continued
Table 27: WPP plc: Key Employees Continued
Table 28: WPP plc: Key Employees Continued
Table 29: AT&T Inc: key facts
Table 30: AT&T Inc: Annual Financial Ratios
Table 31: AT&T Inc: Key Employees
Table 32: AT&T Inc: Key Employees Continued
Table 33: Torstar Corporation: key facts
Table 34: Torstar Corporation: Annual Financial Ratios
Table 35: Torstar Corporation: Key Employees
Table 36: Torstar Corporation: Key Employees Continued
Table 37: Canada size of population (million), 2014-18
Table 38: Canada gdp (constant 2005 prices, $ billion), 2014-18
Table 39: Canada gdp (current prices, $ billion), 2014-18
Table 40: Canada inflation, 2014-18
Table 41: Canada consumer price index (absolute), 2014-18
Table 42: Canada exchange rate, 2014-18
List of Figures
Figure 1: Canada media industry value: $ billion, 2014-18
Figure 2: Canada media industry category segmentation: % share, by value, 2018
Figure 3: Canada media industry geography segmentation: % share, by value, 2018
Figure 4: Canada media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Canada, 2018
Figure 6: Drivers of buyer power in the media industry in Canada, 2018
Figure 7: Drivers of supplier power in the media industry in Canada, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Canada, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Canada, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Canada, 2018
