Summary
The party bags 2020 report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying children's party bags.
Almost a quarter of 25-44 year olds have purchased party bags over the past 12 months, driven by children's birthday parties. With companies emerging offering pre-packed party bags, the ease of offering this small token gift to attendees appeals to time-poor parents.
Scope
- With party bags often seen as a necessity for a child's birthday, value for money and low prices are the key driver when choosing which retailer to shop at but shoppers are incresingly looking for retailers to have a wide choice of items to find a good range of items to include.
Reasons to buy
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings of children's party bags to appeal to changing tastes, this includes moving away from plastic toys and gimmicks.
- Understand what drives retailer choice for party bags among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
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Table of Contents
What is included
Buying dynamics - overall
Retailer selection
Spending
Retailer Used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work
List of Tables
Products purchased: party bags & prefilled party bags, 2019 & 2020
Retailers used: party bags & prefilled party bags, 2019 & 2020
Products purchased: sweet products, 2019 & 2020
Retailers used: sweet products, 2019 & 2020
Products purchased: party celebration items, 2019 & 2020
Retailers used: party celebration items, 2019 & 2020
Products purchased: toys, 2019 & 2020
Retailers used: toys, 2019 & 2020
Products purchased: crafts, 2019 & 2020
Retailers used: crafts, 2019 & 2020
Products purchased: accessories & beauty, 2019 & 2020
Retailers used: accessories & beauty, 2019 & 2020
Products purchased: disposable tableware, 2019 & 2020
Retailers used: disposable tableware, 2019 & 2020
List of Figures
Party bag shopper penetration, overall and by demographic, 2019 & 2020
Party bag shopper profile by demographic, 2020
Drivers of retailer selection, 2020 & change on 2019
Average spend on party bags by retailer and overall, 2020 & change on 2019
Retailers shopped at for party bags, 2019 & 2020
Percentage of people buying party bags & prefilled party bags, overall 2019 & 2020 and by demographic, 2020
Percentage of people buying sweet products, overall 2019 & 2020 and by demographic, 2020
Percentage of people buying party celebration items, overall 2019 & 2020 and by demographic, 2020
Percentage of people buying toys, overall 2019 & 2020 and by demographic, 2020
Percentage of people buying crafts, overall 2019 & 2020 and by demographic, 2020
Percentage of people buying accessories & beauty, overall 2019 & 2020 and by demographic, 2020
Percentage of people buying disposable tableware, overall 2019 & 2020 and by demographic, 2020
