Summary

The Swedish commercial beverages market finished the year flat. The market had been handicapped by a warm summer that dented the high volume coffee and milk markets. The results conceal a fine year for soft drinks which were helped by major sporting events, the Eurovision song contest and of course an Indian summer in September. The beer market was just about flat for the quarter and FAB’s lost volume rest all the categories in alcoholic drinks market registered growth in Q4-16.

GlobalData’s Sweden Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Still water growth accelerated in the final quarter despite Q4-16 not being an important period.
- In Bulk/HOD water category the cooler market had a better year in 2016, helped by propitious weather conditions.
- In carbonates private label rallied in 2016. This can be traced to a rise in low calorie products.
- The iced/RTD tea drinks category actually picked up in Q4-16 which is not traditionally known as a major period for this weather sensitive category.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Sweden beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Sweden to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation