Summary

Soft drinks market volume is expected to record annual growth compared to the previous year. The long term promotions of branded products in retail chains continued in Q4-16. The special offerings even intensified by the end of the year and some branded soft drinks were sold at 50-60% below the original retail price. Such massive price reductions in supermarkets and hypermarkets further supported branded products sales at the expense of Private Label. Growing wages stimulated local market growth including soft drinks. Both retail and Horeca sectors are expected to grow in 2016 and continue to do so into 2017.

GlobalData’s Slovak Republic Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Packaged water became more and more popular in household purchases during the year.
- The Energy Drinks category gained popularity especially among young people.
- The hot drinks market is close to saturation and no major changes in consumption habits came by the end of the year.
- The growing Slovak economy, rising wages and increased consumer purchasing power were the main drivers behind the alcoholic drinks market growth.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Slovak Republic beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Slovak Republic to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation