Summary
Unfavorable weather conditions affected categories like beer, packaged water and carbonates. However, Euro 2016, a soccer event triggered marketing actions for many beverage brands. All in all, commercial beverage consumption remained on the positive side, with overall pace not going below previous expectations. Decrease of excise duty for spirits and high consumer confidence has also benefited categories like alcoholic beverages.

Key Findings
- Bulk/HOD water demonstrated a modest increase in Q2-16, affected only slightly by the unfavorable weather

- Fortified wine demonstrated growth, sustained by the campaigns of international brands

- Innovation in the PL segments seems to have slowed down in the first half of year 2016, therefore brands have another chance to perform better

- Hot beverages categories demonstrated growth in Q2-16, with hot coffee keeping the momentum from last year , and hot tea sustained in part by the cool weather in May - June

- Commercial beverage consumption remains on the uptrend in Q2 2016 vs. the corresponding period of last year, still impacted by the VAT reduction for food products back in June 2015

Synopsis
Canadean's Romania Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Romania to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation