Summary
Improving economic environment and the subsequent increase in the confidence of corporate clients had a positive impact on the sales of almost all the categories in commercial beverages. Strong marketing activities by leading players and UEFA European championship held in June also helped to increase the consumption. Most companies and retailers decided to align prices to CPI, so consumers saw prices remain static. However there were some significant exceptions in the off-premise market. High increases in off-premise retail prices hindered the overall performance of some categories like juice, nectars and still drinks.

Key Findings
- Several leading brands increased retail prices which weakened the competitive position of still drinks in Q2-16

- Consumption was not affected by the distinctly average weather conditions seen in Q2-16

- Juice saw a sharp decline during Q2-16 due to the hard competition from nectars and flavored water

- In off-premise modern retail for Nectars category, most brands kept static retail prices

Synopsis
Canadean's Portugal Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Portugal beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Portugal to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation