Summary

In Q4-16 consumption was influenced by the warmer average temperature. Consumption of alcoholic drinks increased in Q4-16, driven by beer which experienced a similar growth rate, owing to the favorable economic environment and good marketing activity from the main players. Private Label products lost market share at the hands of producer brands. Once more the sub-channels including online stores and duty-free shops in airports have done pretty well due to the increase in passengers taking international flights and the success of new supermarkets online.

GlobalData’s Portugal Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Packaged water improved its performance in the on-premise market due to more confident consumers increasing their number of visits to independent outlets.
- The addition of hot coffee supplies associated with bulk/HOD water has continued building synergies and reinforcing local operators.
- Carton has continued to be the overwhelming type of pack for ambient juice while PET and HDPE bottles were mostly used for chilled juice.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Portugal beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Portugal to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation