Summary

Weather conditions in Q4-16 were almost at the same level as in Q4-15. The best performing soft drinks categories were sports drinks, enhanced water, iced/RTD coffee drinks, iced/RTD tea drinks and packaged water. Dairy drinks further developed in Q4-16 driven by the flavored milk, fermented milk and white milk categories. Within alcoholic drinks, the drivers were cider, FABs and wine in Q4-16. Private Label products observed further growth in Q4-16 compared with the similar period of 2015.

GlobalData’s Poland Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- The bulk/HOD water category noted further slight growth, due to more far-reaching promotional offers for both institutions and private clients.
- There is visible growth within NFC juice packed in single sized cartons, PET and glass bottles in juice category.
- Lower product development in nectars category compared to juice and the development within NFC juice seems to have made an impact.
- The squash/syrups market noted a further decline in Q4-16 compared to Q4-15.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Poland beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Poland to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation