Summary
Oral Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2024 exchange rates.
- The Italian oral hygiene market recorded revenues of $1,572.3 million in 2024, representing a compound annual growth rate (CAGR) of 2.6% between 2019 and 2024.
- Market consumption volume increased with a CAGR of 1.3% between 2019 and 2024, reaching a total of 337 million units in 2024.
- In 2024, Italy’s oral hygiene market grew by 4.4%, primarily fueled by a rise in final household consumption expenditure on health and a growing awareness of oral hygiene among consumers. Increased final household consumption expenditure on health indicates a shift in consumer priorities toward preventive care and wellness.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the oral hygiene market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Italy
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy oral hygiene market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Italy oral hygiene market by value in 2024?
- What will be the size of the Italy oral hygiene market in 2029?
- What factors are affecting the strength of competition in the Italy oral hygiene market?
- How has the market performed over the last five years?
- How large is Italy’s oral hygiene market in relation to its regional counterparts?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares between 2019-24?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the Italian oral hygiene market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Unilever Plc
8.3. Colgate-Palmolive Co
8.4. Haleon Plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy oral hygiene market value: $ million, 2019-24
Table 2: Italy oral hygiene market volume: million units, 2019-24
Table 3: Italy oral hygiene market category segmentation: % share, by value, 2019-24
Table 4: Italy oral hygiene market category segmentation: $ million, 2019-24
Table 5: Italy oral hygiene market geography segmentation: $ million, 2024
Table 6: Italy oral hygiene market distribution: % share, by value, 2024
Table 7: Italy oral hygiene market value forecast: $ million, 2024-29
Table 8: Italy oral hygiene market volume forecast: million units, 2024-29
Table 9: Italy oral hygiene market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Unilever Plc: Key Facts
Table 15: Unilever Plc: Annual Financial Ratios
Table 16: Unilever Plc: Key Employees
Table 17: Colgate-Palmolive Co: Key Facts
Table 18: Colgate-Palmolive Co: Annual Financial Ratios
Table 19: Colgate-Palmolive Co: Key Employees
Table 20: Colgate-Palmolive Co: Key Employees Continued
Table 21: Colgate-Palmolive Co: Key Employees Continued
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Haleon Plc: Key Facts
Table 24: Haleon Plc: Annual Financial Ratios
Table 25: Haleon Plc: Key Employees
Table 26: Italy Size of Population (Million), 2020-24
Table 27: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 28: Italy GDP (Current Prices, $ Billion), 2020-24
Table 29: Italy Inflation, 2020-24
Table 30: Italy Consumer Price Index (Absolute), 2020-24
Table 31: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy oral hygiene market value: $ million, 2019-24
Figure 2: Italy oral hygiene market volume: million units, 2019-24
Figure 3: Italy oral hygiene market category segmentation: $ million, 2019-24
Figure 4: Italy oral hygiene market geography segmentation: % share, by value, 2024
Figure 5: Italy oral hygiene market distribution: % share, by value, 2024
Figure 6: Italy oral hygiene market value forecast: $ million, 2024-29
Figure 7: Italy oral hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the oral hygiene market in Italy, 2024
Figure 9: Drivers of buyer power in the oral hygiene market in Italy, 2024
Figure 10: Drivers of supplier power in the oral hygiene market in Italy, 2024
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Italy, 2024
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Italy, 2024
Figure 13: Drivers of degree of rivalry in the oral hygiene market in Italy, 2024
Figure 14: Italy oral hygiene market share: % share, by value, 2024
