Table of Contents
1. Introduction 6
1.1. Executive Summary 6
1.2. Definitions 8
2. Market Context 9
2.1. Market context: Norway is unique in its profile of snus within the tobacco market 9
2.2. Market context: Cigarettes is the leading category, capturing almost half of the total Tobacco market 10
3. Market Size and Structure 11
3.1. Market Volume: Innovation and growing health awareness has resulted in consumers switching to Smokeless Tobacco 11
3.2. Market Volume: Per capita consumption of Smokeless Tobacco has been driven by an increasing demand for snus 12
3.3. Market Segmentation: Snus is by far the dominant product in the Norwegian smokeless tobacco market 13
3.4. Market Segmentation: Snus has seen a huge increase in consumption levels over the past decade 14
3.5. Market Segmentation: Strong Snus sales almost doubled between 2009 and 2012 15
3.6. Market Segmentation: Fewer brands in the market is resulting in a decline in the market share of Loose Snus 16
3.7. Market Segmentation: In contrast to the explosion of interest in snus, the market for chewing tobacco is a small and shrinking sector 17
4. Production and Trade 18
4.1. Production: Most manufacturing has been transferred abroad 18
4.2. Imports: volumes fell back to 1,999 tons in 2015 after surging ahead to 2,450 tons in 2014 19
4.3. Imports: China emerges as a notable supplier in 2015 as the profile of Sweden falls back 20
4.4. Imports: Diversification in import origin markets evident from 2014 onwards 21
4.5. Imports: China became the main importer in 2015, with Sweden now holding the second position 22
4.6. Exports: Sweden supplies majority of smokeless tobacco in Norway 23
4.7. Exports: Sporadic bursts of export activity have been noted in 2009 and 2012 24
5. Taxation & Retail Prices 25
5.1. Taxation and Retail prices: VAT has been unchanged for some time 25
5.2. Retail Prices: Nasal Snuff for many brands were priced at Nkr50 per pack 26
6. Manufacturers and Brands 27
6.1. Market Structure: Swedish Match dominates the Smokeless Tobacco market in Norway 27
6.2. Market Structure: Swedish Match also dominates the Snus market 28
6.3. Market Structure: Swedish Match increased its share of the market annually between 2009 and 2012 29
6.4. Market Structure: Conrad Langaard is the dominant manufacturer in Chewing Tobacco 30
6.5. Market Structure: Skruf overtook General as the leading Norwegian brand in 2015 31
6.6. Market Structure: Swedish Match's leading brand in Norway is General 32
6.7. Market Structure: Oliver Twist dominates the Norwegian chewing tobacco market 33
7. Usership 34
7.1. Usership: Males are the main users of snus in Norway 34
7.2. Usership: Snus use falls as consumers get older 35
7.3. Usership: Occasional Snus user is larger than daily user cohort 36
8. Operating Constraints 37
8.1. Operating Constraints: The FCTC was signed by Norway in June 2003 37
8.2. Advertising restrictions: Norway has been prosecuting companies attempting to get around the advertising ban since 2003 38
8.3. Health warnings and labeling requirements: Visible health-related warnings have to be displayed on tobacco packs 39
8.4. Other restrictions: Norway has been following the restriction of 12mg of tar since 1995 40
9. Distribution 41
9.1. Distribution: Main shift in retail distribution in recent years has been away from tobacconists 41
10. Prospects & Forecasts 42
10.1. Prospects and Forecasts: Demand for snus is expected to increase and drive forward further interest in smokeless tobacco 42
10.2. Prospects and Forecasts: Per capita consumption of smokeless products is forecast to peak at 275g in 2021 43
11. Appendix 44
11.1. Additional data tables 44
11.2. Methodology 56
11.3. About GlobalData 58
11.4. Disclaimer 59
11.5. Contact Us 60

List of Tables
Table 1: Tobacco Products Market, Tons, 2005-2016 10
Table 2: Smokeless Tobacco: Market Segmentation, Tons, 2005-2016 13
Table 3: Consumption of Snus, Tons & Grams Per Capita, 2005-2016 14
Table 4: Snus Sales by Type: Strong v Other, %, 2009-2012 15
Table 5: Snus Sales by Pack Type, %, 2013-2015 16
Table 6: Consumption of Chewing Tobacco, Tons & Grams Per Capita, 2005-2016 17
Table 7: Smokeless Tobacco: Imports, Volume & Value, 2005-2015 19
Table 8: Smokeless Tobacco: Imports by Country of Origin, Volume, 2007-2015 21
Table 9: Smokeless Tobacco: Imports by country of Origin, Value (Nkr Million), 2005-2015 22
Table 10: Exports of Smokeless Tobacco from Sweden to Norway, 2005-2015 23
Table 11: Smokeless Tobacco: Exports/Re-Exports, 1990-1992 & 2004-2015 24
Table 12: Snus: Retail Prices, December 2016 26
Table 13: Chewing Tobacco: Retail Prices, October 2015 26
Table 14: Nasal Snuff: Retail Prices, October 2015 26
Table 15: Smokeless Tobacco: Manufacturer Sales, Tons, 2004-2015 27
Table 16: Smokeless Tobacco: Manufacturer Shares, %, 2004-2015 27
Table 17: Snus: Manufacturer Sales, Tons, 2009-2015 28
Table 18: Snus: Manufacturer Shares, %, 2009-2015 28
Table 19: Strong Snus: Manufacturer Shares, %, 2009-2012 29
Table 20: Chewing Tobacco: Manufacturer Sales, Tons, 2009-2015 30
Table 21: Chewing Tobacco: Manufacturer Shares, %, 2009-2015 30
Table 22: Snus: Brand Shares, %, 2009-2015 31
Table 23: Chewing Tobacco: Brand Shares, 2009-2012 & 2015 33
Table 24: Snus Use in Norway, %, 2008 & 2012-2015 34
Table 25: Snus Use by Age, %, 2012 35
Table 26: Snus: Usage Patterns, 2011 36
Table 27: Snus: Usage Patterns, %, 2011 36
Table 28: Operating Constraints 37
Table 29: Advertising restrictions 38
Table 30: Health warnings and labeling requirements 39
Table 31: Other restrictions 40
Table 32: Tobacco Products Market, Tons, 1997-2016 44
Table 33: Consumption of Smokeless Tobacco, Tons, 1990-2016 45
Table 34: Smokeless Tobacco: Market Segmentation, Tons, 1997-2016 46
Table 35: Consumption of Snus, 1990-2016 47
Table 36: Consumption of Chewing Tobacco, Volume, Tons, 1990-2016 48
Table 37: Smokeless Tobacco: Imports, Volume & Value, 1990-1992 & 1999-2015 49
Table 38: Smokeless Tobacco : Imports by country of Origin, Volume, %, 2001-2015 50
Table 39: Smokeless Tobacco : Imports by country of Origin, Value, %, 2001-2015 51
Table 40: Snus: Retail Prices, December 2015 52
Table 41: Tobacco Consumption, Tons, and Per Capita Consumption, Grams Per Year, 2015-2025 55

List of Figures
Figure 1: Executive summary (1) 6
Figure 2: Executive summary (2) 7
Figure 3: Tobacco Products Market, Tons, %, 2005 & 2015 9
Figure 4: Consumption of Smokeless Tobacco, Volume (Tons) , 2005-2016 11
Figure 5: Per Capita Consumption, Grams/Year, 2005-2016 12
Figure 6: Imports by country of Origin, % Volume, 2015 20
Figure 7: Smokeless Tobacco Consumption, Tons, 2015-2025 42
Figure 8: Per Capita Consumption, Grams Per Year, 2015-2025 43
Figure 9: Methodology 56
Figure 10: GlobalData at a glance 58