Summary

During fourth quarter of 2016, Health and wellness trend results in consumers turning away from beverages containing sugar. The volume of soft drinks contracted in Q4-16 compared to Q4-15, the biggest losers were beverages containing sugar such as carbonates, iced/RTD tea drinks, still drinks and energy drinks. Alcoholic beverages saw increase with cider, wine and spirits reporting the largest growth rates. Improving economy allowed consumers to spend more on alcoholic drinks.

GlobalData’s Latvia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Private Label products performed in line with the market, only in packaged water and flavored water did PL performed better.
- A large growth was reported in 2016 for enhanced water category due to effective marketing activities.
- Since consumers were turning away from sugary drinks, the consumption of Flavored water increased significantly in Q4-16.
- Consumption of juice grew in Q4-16 compared to Q4-15, main driver being, consumers interest in beverages without added sugar or sweeteners.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Latvia beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Latvia to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation