Summary

The sugar debate affected the performance of sports drinks in Q4-16, while carbonates saw a contraction driven by the continued shift by consumers to categories that they viewed as healthier. Beer saw growth, while cider saw a contraction. Soft drinks categories saw decline in the last quarter of 2016 except Energy Drinks.

GlobalData’s Northern Ireland Quarterly Beverage Tracker Q4-16 covering carbonates, sports drinks, energy drinks, beer and cider is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- There were some positive results from the mixers segment as the cocktail trend continued in carbonates category.
- Volumes have increased year on year in every quarter indicating consumers' continued interest in energy drinks category.
- The beer category saw an improvement in the final quarter in Q4-16, it was helped by the surge in interest in craft beers.

Reasons to buy

- Investigate the latest quarterly and emerging annual trends in Northern Ireland to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation