Summary
The Irish Prepared Meals sector is driven by rising urbanization rates and shifting eating patterns of the consumers in the country. Of the three markets in the Prepared Meals sector, Ready Meals is the largest and the most lucrative market with high market share and high growth rate. Hypermarkets & Supermarkets accounted for the largest share of distribution for Prepared Meals in the country. Rigid Plastics is the most commonly used packaging material in the sector. Goodfellas, Ristorante and Chicago Town are the leading brands in the Irish Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- The Prepared Meals sector in Ireland is forecast to grow at 2.7% during 2016-2021
- Ready Meals is the largest value and volume market in the Prepared Meals sector
- Hypermarkets & Supermarkets is the leading distribution channel, followed by Convenience Stores and Food & Drinks Specialists
- Goodfellas is the leading brand in the Prepared Meals sector both in value and volume terms
- Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Milano Foods & Biscuits Ltd
Alternative Pizza Company
Boparan Holdings Limited
Dr. August Oetker Kg
H. J. Heinz Company
Mars Incorporated
Nestle S.A.
Unilever Plc
Marlow Foods Limited
Nature’s Best
Hain Celestial Group Inc.
Walsh Family Foods
Carroll
Iglo Foods Group Ltd
Kepak Group
General Mills Inc.
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Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. IRELAND IN ITS REGIONAL CONTEXT 7
3.1. IRELAND’S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR 7
3.2. IRELAND COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPE REGION 8
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 9
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN IRELAND 9
4.2. PER CAPITA CONSUMPTION ANALYSIS - IRELAND COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 10
4.3. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 11
4.4. GROWTH ANALYSIS BY MARKETS 12
5. MARKET AND CATEGORY ANALYSIS 13
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 13
5.2. MARKET ANALYSIS: MEAL KITS 14
5.3. MARKET ANALYSIS: PIZZA 17
5.4. MARKET ANALYSIS: READY MEALS 19
6. DISTRIBUTION ANALYSIS 22
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 22
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 23
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 24
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 25
7. COMPETITIVE LANDSCAPE 26
7.1. BRAND SHARE ANALYSIS BY SECTOR 26
7.2. BRAND SHARE ANALYSIS BY MARKETS 28
7.3. BRAND SHARE ANALYSIS BY CATEGORY 32
7.3.1. Meal Kits 32
7.3.2. Pizza 33
7.3.3. Ready Meals 34
7.4. PRIVATE LABEL SHARE ANALYSIS 36
8. PACKAGING ANALYSIS 38
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 38
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 39
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 40
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 41
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 42
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 43
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 44
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 45
9. MACROECONOMIC ANALYSIS 46
9.1. GDP PER CAPITA 49
9.2. POPULATION AND POPULATION GROWTH 50
9.3. CONSUMER PRICE INDEX 51
9.4. POPULATION BREAKDOWN BY AGE 52
10. METHODOLOGY 53
11. DEFINITIONS 54
12. APPENDIX 65
13. ABOUT GLOBALDATA 72
14. DISCLAIMER 73
15. CONTACT US 74
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 12
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 27
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 28
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 29
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 31
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 32
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 32
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 32
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 33
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 33
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 34
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 34
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 34
TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 35
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 46
TABLE 16: MARKET DEFINITIONS 54
TABLE 17: CATEGORY DEFINITIONS 54
TABLE 18: CHANNEL DEFINITIONS 56
TABLE 19: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 57
TABLE 20: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 58
TABLE 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 59
TABLE 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 60
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 61
TABLE 24: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 62
TABLE 25: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 63
TABLE 26: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 64
TABLE 27: MARKET VALUE-BY CATEGORY (€ MILLIONS), 2011-2021 65
TABLE 28: MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 66
TABLE 29: MARKET VOLUME-BY CATEGORY (KG MILLION), 2011-2021 67
TABLE 30: PREPARED MEALS SALES DISTRIBUTION IN IRELAND-BY MARKET (€ MILLION), 2016 68
TABLE 31: PACKAGING MATERIAL (IN MILLION PACK UNITS) 68
TABLE 32: CONTAINER TYPE (IN MILLION PACK UNITS) 69
TABLE 33: CLOSURE TYPE (IN MILLION PACK UNITS) 69
TABLE 34: OUTER TYPE (IN MILLION PACK UNITS) 70
TABLE 35: EXCHANGE RATES: (US$-€), 2011-2021 70
TABLE 36: GDP PER CAPITA (€) 70
TABLE 37: POPULATION 70
TABLE 38: CONSUMER PRICE INDEX 71
TABLE 39: AGE PROFILE (MILLIONS OF PERSONS) 71
List of Figures
FIGURE 1: VALUE SHARE OF IRELAND IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 7
FIGURE 2: IRELAND COMPARED TO OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-IRELAND COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 10
FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 11
FIGURE 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-IRELAND COMPARED TO THE GLOBAL AND WESTERN EUROPE CONSUMPTION 13
FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 14
FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 15
FIGURE 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 17
FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 19
FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 21
FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 22
FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 23
FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 24
FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 25
FIGURE 20: LEADING BRANDS IN THE IRISH PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 26
FIGURE 21: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 28
FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 36
FIGURE 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 37
FIGURE 26: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 38
FIGURE 27: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 39
FIGURE 28: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 40
FIGURE 29: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 41
FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 42
FIGURE 31: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 43
FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 44
FIGURE 33: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 45
FIGURE 34: IRELAND’S GDP PER CAPITA, 2011-2016 49
FIGURE 35: POPULATION GROWTH IN IRELAND, 2011-2016 50
FIGURE 36: CONSUMER PRICE INDEX, IRELAND, 2011-2016 51
FIGURE 37: AGE PROFILE, IRELAND, 2016 52
