Summary
The volume of retail trade sales have increased in the period of January - May 2016 compared to the same period of the previous year. Extreme hot weather hit the country in the second quarter which favors the commercial beverages market. Private Label brands performance was quite stable in the Hungarian soft drink market. The total dairy drinks and hot beverages increased due to increasing purchasing power of consumers. Alcoholic drinks reported an increase in this quarter when compared to the same quarter of last year.

Key Findings
- PL have performed exceptionally well in juice category which proved to be main reason behind the increase in demand

- Due to the unhealthy perception of fruit powders and small category size it does not threaten any other soft drinks category on the Hungarian market

- The good performance of the carbonates category was helped by the cola segment due to advertisements in the UEFA Euro 2016

- Due to traditional homemade drinks, beer and wine dominance, flavored alcoholic drinks and fortified wine categories were not important in the Hungarian market

Synopsis
Canadean's Hungary Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Hungary beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Hungary to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation