Summary
The Hungarian Prepared Meals sector has a very small value share globally, at 0.2% in 2016. Rising urbanization rates, changing lifestyles, and increased taxes on food high in fat, sugar, and salt are expected to boost the demand for Prepared Meals in Hungary by 2021. Of the three markets in the sector Ready Meals is the largest in both value and volume terms. Hypermarkets & Supermarkets accounted for the largest share of distribution in the country, while Flexible Packaging remained most commonly used packaging material in the sector. Guseppe and Ristorante are the leading market players in the Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics and rigid metal; container data for: Bag/Sachet, film, trays, tubs, and others.
Scope
- The Hungarian Prepared Meals sector is expected to grow at a CAGR of 1.9% during 2016-2021. Per capita consumption in the country remains a little high when compared to the global and Western European level, respectively, in 2016.
- Of the three markets, Ready meals is the largest in Hungarian Prepared Meals sector, registering a CAGR of 2.1% during 2011-2016
- Hypermarkets & Supermarkets is the leading distribution channel for the Hungarian Prepared Meals sector, accounting for a total value share of 52.8% in 2016.
- Flexible Packaging is the most commonly used packaging material in the Hungarian Prepared Meals sector
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Dr. August Oetker Kg
estle S.A.
Húsos
Vici Popolare Pizza
Hamé S.R.O.
Szegedi Paprika Zrt.
Unilever Plc
Bombaár
Sólet Készétel
Gazsi
MIRELITE MIRSA Zrt.
Merian Foods Kft.
Fresh Food Services Gmbh
Gallicoop Turkey Processing LTD
Jegtrade Kft.
FROSTA AG
Nádudvari Élelmiszer Kft.
NERBIO Kft.
Foodbox Kft.
'
Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. HUNGARY IN ITS REGIONAL CONTEXT 7
3.1. HUNGARY’S MARKET SHARE IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR 7
3.2. HUNGARY COMPARED TO OTHER MAJOR COUNTRIES IN THE EASTERN EUROPE REGION 8
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 9
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN HUNGARY 9
4.2. PER CAPITA CONSUMPTION ANALYSIS - HUNGARY COMPARED TO THE GLOBAL AND EASTERN EUROPE REGION 10
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE HUNGARIAN PREPARED MEALS SECTOR 11
4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 12
4.5. GROWTH ANALYSIS BY MARKETS 13
5. MARKET AND CATEGORY ANALYSIS 14
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14
5.2. MARKET ANALYSIS: MEAL KITS 15
5.3. MARKET ANALYSIS: PIZZA 18
5.4. MARKET ANALYSIS: READY MEALS 21
6. DISTRIBUTION ANALYSIS 24
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27
7. COMPETITIVE LANDSCAPE 28
7.1. BRAND SHARE ANALYSIS BY SECTOR 28
7.2. BRAND SHARE ANALYSIS BY MARKETS 31
7.3. BRAND SHARE ANALYSIS BY CATEGORY 35
7.3.1. Meal Kits 35
7.3.2. Pizza 36
7.3.3. Ready Meals 37
8. PACKAGING ANALYSIS 39
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 39
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL BY PREPARED MEALS MARKETS 40
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 41
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 42
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 43
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 44
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 45
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 46
9. MACROECONOMIC ANALYSIS 47
9.1. GDP PER CAPITA 50
9.2. POPULATION AND POPULATION GROWTH 51
9.3. CONSUMER PRICE INDEX 52
9.4. POPULATION BREAKDOWN BY AGE 53
10. METHODOLOGY 54
11. DEFINITIONS 55
12. APPENDIX 58
13. ABOUT GLOBALDATA 65
14. DISCLAIMER 66
15. CONTACT US 67
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29
TABLE 3: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 30
TABLE 4: BRAND VALUE AND VOLUME-MEAL KITS MARKET 31
TABLE 5: BRAND VALUE AND VOLUME-PIZZA MARKET 32
TABLE 6: BRAND VALUE AND VOLUME-READY MEALS MARKET 34
TABLE 7: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 35
TABLE 8: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 35
TABLE 9: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 35
TABLE 10: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 36
TABLE 11: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 36
TABLE 12: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 37
TABLE 13: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 37
TABLE 14: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 37
TABLE 15: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 38
TABLE 16: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 47
TABLE 17: MARKET DEFINITIONS 55
TABLE 18: CATEGORY DEFINITIONS 55
TABLE 19: CHANNEL DEFINITIONS 57
TABLE 28: MARKET VALUE-BY CATEGORY 2011-2021 (FTMILLION) 58
TABLE 29:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLION) 59
TABLE 30: MARKET VOLUME-BY CATEGORY () 2011-2021 59
TABLE 31: COMPONENTS OF CHANGE-BY MARKET 61
TABLE 32: PREPARED MEALS SALES DISTRIBUTION IN HUNGARY-BY MARKET (FT MILLION) 2016 61
TABLE 33: PACKAGING MATERIAL (IN MILLION PACK UNITS) 62
TABLE 34: CONTAINER TYPE (IN MILLION PACK UNITS) 62
TABLE 35: CLOSURE TYPE (IN MILLION PACK UNITS) 63
TABLE 36: OUTER TYPE (IN MILLION PACK UNITS) 63
TABLE 37: EXCHANGE RATES: US$-FT, 2011-2021 64
TABLE 38: GDP PER CAPITA (FT) 64
TABLE 39: POPULATION 64
TABLE 40: CONSUMER PRICE INDEX 64
TABLE 41: AGE PROFILE (MILLIONS OF PERSONS) 64
List of Figures
FIGURE 1: VALUE SHARE OF HUNGARY IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 7
FIGURE 2: HUNGARY COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9
FIGURE 4:ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-HUNGARY COMPARED TO GLOBAL AND EASTERN EUROPE, 2011-2021 10
FIGURE 5: DEGREE OF TRADING DOWN IN THE HUNGARIAN PREPARED MEALS SECTOR, 2015-2016 11
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016- HUNGARY COMPARED TO THE GLOBAL AND EASTERN EUROPE CONSUMPTION 14
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27
FIGURE 21: LEADING BRANDS IN THE HUNGARIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 32
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 33
FIGURE 25: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 39
FIGURE 26: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 40
FIGURE 27: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 41
FIGURE 28: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 42
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 43
FIGURE 30: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 44
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 45
FIGURE 32: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 46
FIGURE 33: HUNGARY’S GDP PER CAPITA, 2011-2016 50
FIGURE 34: POPULATION GROWTH IN HUNGARY, 2011-2016 51
FIGURE 35: CONSUMER PRICE INDEX, HUNGARY, 2011-2016 52
FIGURE 36: AGE PROFILE, HUNGARY, 2016 53
