Summary
Personal Hygiene in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The personal hygiene market consists of the retail sale of antiperspirants and deodorants, bath and shower products, and soap. The antiperspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath and shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soaps and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 exchange rates.
- The German personal hygiene market had total revenues of $2,449.4m in 2018, representing a compound annual growth rate (CAGR) of 1.7% between 2014 and 2018.
- Market consumption volume increased with a CAGR of 0.4% between 2014 and 2018, to reach a total of 1,056.9 million units in 2018.
- The German personal hygiene market is mature, so strong growth is not expected.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Germany
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany personal hygiene market with five year forecasts by both value and volume
Reasons to buy
- What was the size of the Germany personal hygiene market by value in 2018?
- What will be the size of the Germany personal hygiene market in 2023?
- What factors are affecting the strength of competition in the Germany personal hygiene market?
- How has the market performed over the last five years?
- Who are the top competitiors in Germany's personal hygiene market?
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Table of Contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Beiersdorf AG
Coty Inc.
Henkel AG & Co. KGaA
Unilever N.V.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Germany personal hygiene market value: $ million, 2014-18
Table 2: Germany personal hygiene market volume: million units, 2014-18
Table 3: Germany personal hygiene market category segmentation: $ million, 2018
Table 4: Germany personal hygiene market geography segmentation: $ million, 2018
Table 5: Germany personal hygiene market share: % share, by value, 2018
Table 6: Germany personal hygiene market distribution: % share, by value, 2018
Table 7: Germany personal hygiene market value forecast: $ million, 2018-23
Table 8: Germany personal hygiene market volume forecast: million units, 2018-23
Table 9: Beiersdorf AG: key facts
Table 10: Beiersdorf AG: key financials ($)
Table 11: Beiersdorf AG: key financials (€)
Table 12: Beiersdorf AG: key financial ratios
Table 13: Coty Inc.: key facts
Table 14: Coty Inc.: key financials ($)
Table 15: Coty Inc.: key financial ratios
Table 16: Henkel AG & Co. KGaA: key facts
Table 17: Henkel AG & Co. KGaA: key financials ($)
Table 18: Henkel AG & Co. KGaA: key financials (€)
Table 19: Henkel AG & Co. KGaA: key financial ratios
Table 20: Unilever N.V.: key facts
Table 21: Unilever N.V.: key financials ($)
Table 22: Unilever N.V.: key financials (€)
Table 23: Unilever N.V.: key financial ratios
Table 24: Germany size of population (million), 2014-18
Table 25: Germany gdp (constant 2005 prices, $ billion), 2014-18
Table 26: Germany gdp (current prices, $ billion), 2014-18
Table 27: Germany inflation, 2014-18
Table 28: Germany consumer price index (absolute), 2014-18
Table 29: Germany exchange rate, 2014-18
List of Figures
Figure 1: Germany personal hygiene market value: $ million, 2014-18
Figure 2: Germany personal hygiene market volume: million units, 2014-18
Figure 3: Germany personal hygiene market category segmentation: % share, by value, 2018
Figure 4: Germany personal hygiene market geography segmentation: % share, by value, 2018
Figure 5: Germany personal hygiene market share: % share, by value, 2018
Figure 6: Germany personal hygiene market distribution: % share, by value, 2018
Figure 7: Germany personal hygiene market value forecast: $ million, 2018-23
Figure 8: Germany personal hygiene market volume forecast: million units, 2018-23
Figure 9: Forces driving competition in the personal hygiene market in Germany, 2018
Figure 10: Drivers of buyer power in the personal hygiene market in Germany, 2018
Figure 11: Drivers of supplier power in the personal hygiene market in Germany, 2018
Figure 12: Factors influencing the likelihood of new entrants in the personal hygiene market in Germany, 2018
Figure 13: Factors influencing the threat of substitutes in the personal hygiene market in Germany, 2018
Figure 14: Drivers of degree of rivalry in the personal hygiene market in Germany, 2018
Figure 15: Beiersdorf AG: revenues & profitability
Figure 16: Beiersdorf AG: assets & liabilities
Figure 17: Coty Inc.: revenues & profitability
Figure 18: Coty Inc.: assets & liabilities
Figure 19: Henkel AG & Co. KGaA: revenues & profitability
Figure 20: Henkel AG & Co. KGaA: assets & liabilities
Figure 21: Unilever N.V.: revenues & profitability
Figure 22: Unilever N.V.: assets & liabilities
