Summary

Q4-16 in Croatia recorded a mild decline because the biggest beverage categories did not meet Q4-15 performance.

Packaged water continued to lose, as the biggest players did not operate well in the quarter. Weather conditions with average autumn temperatures downgraded chances of higher soft drinks consumption, and only helped hot drinks to gain volume. Alcoholic drinks showed positive growth, again thanks to increase of beer consumption, boosted by growing popularity of craft beer.

GlobalData’s Croatia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Flavored waters suffered huge losses in Q4-16.
- Nectars and flavored waters lacked marketing support and are on a big decline, due to loss of popularity.
- Sports drinks ended the year positively, with a very good growth in the fourth quarter.
- Sales of still waters in Q4-16 were modest.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Croatia beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Croatia to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation