Summary
Soft drinks remained stable with strong growers such as packaged water making up for the difference of the volume losers such as carbonates and juice. Packaged water continued to see high growth, as consumers move away from tap water and see it as a replacement for sugary drinks. All commercial beverages saw a small loss, fuelled by white milk and alcoholic drinks, the latter which are feeling the effect of increased excise duty.

Key Findings
- Belgians are happy to move back to packaged water, away from tap water, but are also currently keen to replace other soft drinks with packaged water in an effort to decrease their sugar intake

- In Private Label, the hard discounters are seeing a stagnation compared to the Private Label available in the supermarkets

- Still drinks saw a positive note, thanks to a combination of slightly warmer weather and the UEFA championship

- Iced/RTD coffee drinks benefitted from growing consumer awareness and increasing distribution channels

- Sports drinks are moving more towards being a thirst quenching drink available at hard discounters where the drink is performing well

Synopsis
Canadean's Belgium Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drink sis an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Belgium beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Belgium to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation