Summary
Sales of soft drinks declined compared to the same period of 2015. Only sports and energy drinks were able to buck the negative trend, with all remaining categories facing losses. Food retailers performed ahead of non-food retailers, registering a nominal increase in sales compared to last year, although taking inflation into account. PL brands again performed ahead of the market.

Key Findings
- Bulk/HOD water declined mainly due to the wet and unsettled weather conditions, particularly during June which suppressed consumer demand

- Energy drinks grew mainly driven by the positive development of PL brands

- Alcoholic drinks grew in Q2-16, mainly driven by the improved performance of beer which benefited from incremental sales generated by the UEFA Euro 2016 soccer championships

- Liquid dairy consumption declined during Q2-16 compared to Q2-15. The decline was predominantly driven by the lower consumption of white milk

Synopsis
Canadean's Austria Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Austria beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Austria to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation