Summary

Heavy drop in tourism, coup attempt in July, and security concerns prevented consumers from going out, affected results in the last quarter of the year. Both on and off-premise consumption decreased in the last quarter. Carbonates showed a slight decline this quarter. Juice and nectars recovered from their previous year's drop and showed growth. Consumers continued to shift to still drinks, especially the popular limonata segment.

GlobalData’s Turkey Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- The major driving force behind growth of packaged water category remains the consumer shift from bulk/HOD water to packaged water due to the health concerns of consumers regarding bulk/HOD water.
- On the go' consumption of iced/RTD coffee drinks is seeing rapid growth and supported the big increase in the category.
- High prices for white milk, and milk products in general, prevented the category from faster growth.
- Fruit powders are perceived as artificial and unhealthy among consumers, which negatively impacts consumption volumes.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation