Summary
Media in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Turkish media industry had total revenues of $3.3bn in 2018, representing a compound annual rate of change (CARC) of -5.6% between 2014 and 2018.
- The publishing segment was the industry's most lucrative in 2018, with total revenues of $1.6bn, equivalent to 50.5% of the industry's overall value.
- The media industry was affected by wider economic decline in 2017 following a failed political coup the previous year, which also resulted in closures of various newspapers and publishing houses. The industry is now tentatively recovering.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Turkey
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey media market with five year forecasts
Reasons to buy
- What was the size of the Turkey media market by value in 2018?
- What will be the size of the Turkey media market in 2023?
- What factors are affecting the strength of competition in the Turkey media market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's media market?
'
Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
8 Company Profiles
8.1. WPP plc
8.2. The Walt Disney Company
8.3. CJ Corp
8.4. Publicis Groupe SA
8.5. Demiroren Holding AS
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey media industry value: $ billion, 2014-18
Table 2: Turkey media industry category segmentation: $ billion, 2018
Table 3: Turkey media industry geography segmentation: $ billion, 2018
Table 4: Turkey media industry value forecast: $ billion, 2018-23
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Key Employees
Table 8: WPP plc: Key Employees Continued
Table 9: WPP plc: Key Employees Continued
Table 10: WPP plc: Key Employees Continued
Table 11: The Walt Disney Company: key facts
Table 12: The Walt Disney Company: Annual Financial Ratios
Table 13: The Walt Disney Company: Key Employees
Table 14: The Walt Disney Company: Key Employees Continued
Table 15: CJ Corp: key facts
Table 16: CJ Corp: Annual Financial Ratios
Table 17: CJ Corp: Key Employees
Table 18: Publicis Groupe SA: key facts
Table 19: Publicis Groupe SA: Annual Financial Ratios
Table 20: Publicis Groupe SA: Key Employees
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: Publicis Groupe SA: Key Employees Continued
Table 23: Publicis Groupe SA: Key Employees Continued
Table 28: Demiroren Holding AS: key facts
Table 29: Demiroren Holding AS: Key Employees
Table 30: Turkey size of population (million), 2014-18
Table 31: Turkey gdp (constant 2005 prices, $ billion), 2014-18
Table 32: Turkey gdp (current prices, $ billion), 2014-18
Table 33: Turkey inflation, 2014-18
Table 34: Turkey consumer price index (absolute), 2014-18
Table 35: Turkey exchange rate, 2014-18
List of Figures
Figure 1: Turkey media industry value: $ billion, 2014-18
Figure 2: Turkey media industry category segmentation: % share, by value, 2018
Figure 3: Turkey media industry geography segmentation: % share, by value, 2018
Figure 4: Turkey media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Turkey, 2018
Figure 6: Drivers of buyer power in the media industry in Turkey, 2018
Figure 7: Drivers of supplier power in the media industry in Turkey, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Turkey, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Turkey, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Turkey, 2018
