Summary
Almost all soft drinks categories saw a decrease in consumption, besides energy drinks and iced/RTD coffee drinks, driven by the decline of consumers' real disposable income in the reality of significant Ruble devaluation. However, with the recently emerging trend of GDP decrease slowdown and partial inflation stabilization, packaged water managed to demonstrate a lesser decline in Q2-16. At the same time, juice, nectars and still drinks showed a cumulative negative performance driven by retracted consumers' demand caused by retail price elevation due to increased prices on imported concentrates. Iced/RTD tea drinks also continued its negative trend driven by elevated retail prices for leading multinational brands that hampered consumer demand.

Key Findings
- Packaged water and carbonates consumption decreased, driven by continuous decline of consumers' real disposable income and development of a new consumer behavior model mainly targeted at savings

- Total PL segment in soft drinks continued showing positive trends driven by its highly competitive price offering under the reality of consumers' purchasing power decline

- Alcoholic beverage consumption continued its negative trend and decreased mainly driven by the decrease in beer consumption

- Dairy drinks consumption performed flat, driven by stable retail prices, state support and consumption increase among consumers with low income

Synopsis
Canadean's Russia Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Russia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Russia to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation