Summary
Myanmar Cigarettes, 2020, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Myanmar Cigarette market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.
The Myanmar economy has remained relatively buoyant, with annual GDP growth exceeding 6% per annum in recent years. Increased international investment in Myanmar and expansion in local manufacturing capacity is helping boost cigarette sales volumes, in particular with BAT’s decision to re-enter the market especially notable. Sales have grown from 15,100 million pieces in 2012 to 15,600 million pieces in 2013, although they did suffer a fall to 14,500 million pieces in 2015 due to the impact of tax rises. Recently further tax rises have led to a slowdown with a fall of 6.7% forecast for 2019. Contraband and competition from other forms of tobacco, particularly cheroots, remain key barriers to the development of the market.
Scope
- Filter cigarettes saw an increase in the share of the market in recent years as domestic production developed. From a level of 65% in 1990 they accounted for 72% of sales in 1997. Filter cigarettes, and plain cigarettes, remain the preserve of urban residents. The demand for plain brands is declining gradually as consumers trade-up to filter brands.
- More recent surveys suggest the incidence of smoking in Myanmar is increasing. According to the WHO, 45% of men and 8% of women were smokers in 2012 although only 4% were actual smokers of cigarettes with products like cheroots being much more popular. The WHO STEPS report in 2014 placed male smoking at 43.8% and female smoking at 8.4% among those aged 25-64.
- Consumer tastes should continue to favor filter varieties and Virginian blends will dominate, although in the long-term the growth could be in American blends. The complete internationalization of the market is some way off however, despite BAT re-commencing local production recently.
Reasons to Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
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Table of Contents
1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Government Restrictions
9. Company Profiles
10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About GlobalData
11.6. Disclaimer
11.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, 1990-2019
Table 2: Per Capita Consumption, 1990-2019
Table 3: Market Breakdown by Blend, 2000-2005 & 2010, Percentage Share (%)
Table 4: Imports v Domestically Manufactured Cigarettes, 2009-2019, Million Pieces
Table 5: Imports v Domestically Manufactured Cigarettes, 2009-2019, %
Table 6: Manufacturer Sales & Shares, 2000-2019, Million Pieces
Table 7: Manufacturer Sales & Shares, 2000-2019, Percentage Share (%)
Table 8: Leading Brands of Cigarettes, 2011
Table 9: Excise Rates, Cigarettes (2016-2019)
Table 10: Tobacco Tax Rate Incidence, 2014
Table 11: Cigarette Prices, 2018 (August) and 2019 (June)
Table 12: Smoking Population, 1990-2019
Table 13: Prevalence of Smoking, by Age & Gender, 2001, %
Table 14: Prevalence of Tobacco Use Among Adults Aged 15+, 2001, 2004 & 2007, %
Table 15: Type of Tobacco Used, 2001, %
Table 16: Smoking Prevalence Rates from Various Studies
Table 17: Cigarette Production, 1990-2018
Table 18: Cigarette Production: State-Owned Facilities, 2004-2019
Table 19: Cigarette Imports , 1990-2019
Table 20: Imports to Myanmar by Country, 2009-2019, Million Pieces
Table 21: Imports to Myanmar by Country, 2009-2019, %
Table 22: Exports of Cigarettes, 2000-2019
Table 23: Exports from Myanmar by Country, 2009-2019, Million Pieces
Table 24: Exports from Myanmar by Country, 2009-2019, %
Table 25: Key Company Facts
Table 26: Consumption Forecasts to 2030
List of Figures
Figure 1: Methodology
Figure 2: GlobalData at a glance
