Summary
Oral Hygiene in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2024 exchange rates.
- The Japanese oral hygiene market recorded revenues of $2,039.1 million in 2024, representing a compound annual growth rate (CAGR) of -4.8% between 2019 and 2024.
- Market consumption volume increased with a CAGR of 1% between 2019 and 2024, reaching a total of 543.2 million units in 2024.
- In the historic period, Japan’s oral hygiene market experienced a downturn, largely due to declining household consumption expenditure on health. Slower economic growth and wage stagnation, especially in rural areas, led households to tighten budgets and reduce spending on non-essential items like premium oral care products.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Japan
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan oral hygiene market with five year forecasts
Reasons to Buy
- What was the size of the Japan oral hygiene market by value in 2024?
- What will be the size of the Japan oral hygiene market in 2029?
- What factors are affecting the strength of competition in the Japan oral hygiene market?
- How has the market performed over the last five years?
- Who are the top competitors in Japan's oral hygiene market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Japanese oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares between 2019-24?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the Japanese oral hygiene market?
8 Company Profiles
8.1. Lion Corp
8.2. Haleon Plc
8.3. Sunstar Suisse SA
8.4. Kao Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan oral hygiene market value: $ million, 2019-24
Table 2: Japan oral hygiene market volume: million units, 2019-24
Table 3: Japan oral hygiene market category segmentation: % share, by value, 2019-24
Table 4: Japan oral hygiene market category segmentation: $ million, 2019-24
Table 5: Japan oral hygiene market geography segmentation: $ million, 2024
Table 6: Japan oral hygiene market distribution: % share, by value, 2024
Table 7: Japan oral hygiene market value forecast: $ million, 2024-29
Table 8: Japan oral hygiene market volume forecast: million units, 2024-29
Table 9: Japan oral hygiene market share: % share, by value, 2024
Table 10: Lion Corp: Key Facts
Table 11: Lion Corp: Annual Financial Ratios
Table 12: Lion Corp: Key Employees
Table 13: Haleon Plc: Key Facts
Table 14: Haleon Plc: Annual Financial Ratios
Table 15: Haleon Plc: Key Employees
Table 16: Sunstar Suisse SA: Key Facts
Table 17: Sunstar Suisse SA: Key Employees
Table 18: Kao Corp: Key Facts
Table 19: Kao Corp: Annual Financial Ratios
Table 20: Kao Corp: Key Employees
Table 21: Kao Corp: Key Employees Continued
Table 22: Japan Size of Population (Million), 2020-24
Table 23: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Japan GDP (Current Prices, $ Billion), 2020-24
Table 25: Japan Inflation, 2020-24
Table 26: Japan Consumer Price Index (Absolute), 2020-24
Table 27: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan oral hygiene market value: $ million, 2019-24
Figure 2: Japan oral hygiene market volume: million units, 2019-24
Figure 3: Japan oral hygiene market category segmentation: $ million, 2019-24
Figure 4: Japan oral hygiene market geography segmentation: % share, by value, 2024
Figure 5: Japan oral hygiene market distribution: % share, by value, 2024
Figure 6: Japan oral hygiene market value forecast: $ million, 2024-29
Figure 7: Japan oral hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the oral hygiene market in Japan, 2024
Figure 9: Drivers of buyer power in the oral hygiene market in Japan, 2024
Figure 10: Drivers of supplier power in the oral hygiene market in Japan, 2024
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Japan, 2024
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Japan, 2024
Figure 13: Drivers of degree of rivalry in the oral hygiene market in Japan, 2024
Figure 14: Japan oral hygiene market share: % share, by value, 2024
