Summary
Cigarettes in Japan, 2020 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Japan cigarette market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2029.
Whilst Japan has one of the largest cigarette markets in the world, it has been in a steady decline over the last 20 ears. The overall smoking population, whilst relatively high by global standards, is substantially down at 17.9% in 2018. This is from 36.7% in 1990. JTI (Japan Tobacco International) maintains a legal monopoly over the Japanese cigarettes market and remains the dominant supplier.
Scope
- Japan Tobacco International retains a legal monopoly over production of cigarettes in Japan.
- Cigarette consumption in Japan has dropped a further 8.5% in 2019 to 121,400 million pieces
- JTI is the largest company with a 62% market share in 2019. PMI is second at 18.8% and BAT at 17%.
- The Japanese government has taken proactive steps to reduce smoking, such as banning outdoor public smoking.
Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
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Table of Contents
1. Overview
2. Market Size
3. Market Structure
4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production and Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings and Labelling Requirements
8.3. Other Restrictions
9. Company Profiles
10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About GlobalData
11.6. Disclaimer
11.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, Million Pieces, 1990-2019
Table 2: Per Capita Consumption, Pieces per Day/Week/Year, 1990-2019
Table 3: Retail Sales of Cigarettes, Billion ¥, 1990-2015
Table 4: Market Breakdown, National vs. International Brands, Billion Pieces, 2008-2018
Table 5: Market Breakdown, National vs. International Brands, %, 2008-2018
Table 6: Segmentation by Marketed Strength, %, 2002-2014
Table 7: Average Marketed Strength Trends, Mg, 1990 & 2001-2013
Table 8: Menthol Cigarettes: Sales Trends, Billion Pieces & % Volume, 2008-2018
Table 9: D-Spec Products, Sales Trends, Billion Pieces & % Volume, 2003-2013
Table 10: Premium Cigarettes: Sales Trends, Billion Pieces & % Volume, 2008-2018
Table 11: Number of Cigarette Retailers & Vending Machines, 1997-2018
Table 12: Manufacturer Sales, Million Pieces, 2002-2019
Table 13: Manufacturers Market Share, % Volume, 2002-2019
Table 14: Japan Tobacco: Shares by Marketed Strength, % Volume, 2000-2012
Table 15: Manufacturer Positioning by Sector, % Volume, 2000-2009
Table 16: Market Shares, Leading Brand Families, % Volume, 2007-2018
Table 17: Market Shares, Leading Brand Variants, %, 2007-2018
Table 18: Japan Tobacco: New Product Launches by Category, 2008-2018
Table 19: Japan Tobacco: New Product Launches, Fiscal 2004-2018
Table 20: Cigarette Tax Rates: 1985-2014
Table 21: JT-Approved Cigarette Price Increases, ¥/Pack (20), 2014
Table 22: Impact on Monthly Cigarette Sales of October 2010 Tax Increase, 2009-2011
Table 23: Tax Incidence & Margin Development per Pack, 2006, 2010, 2014 & 2018
Table 24: Cigarette Tax Collection, Million ¥, 2003-2012
Table 25: Breakdown of JT Brands by Price, % Volume, 2007-2017
Table 26: Average Retail Prices, ¥ Per Pack (20), 2000-2009
Table 27: JT: Cigarette Brand Pricing, Price ¥, 2007-2014
Table 28: Smoking Population, 1990-2018
Table 29: Adult Males Smoking Prevalence by Age Group, %, 2004-2018
Table 30: Female Smoking Prevalence by Age Group, %, 2004-2018
List of Figures
Figure 1: Methodology
Figure 2: GlobalData at a glance
